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Natsume thinks digital distribution is less limiting than retail

Thursday, 9th July 2009 15:55 GMT By Stephany Nunneley

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Yasuhiro Maekawa, the US president for Natsume, has said that mid-sized companies can benefit from digital distribution because there is less competition than what exists at retail.

“I think that Natsume, and also publishers in general have a big issue right now,” he told Gamasutra. “Basically, there are so many titles out there, but retailers, store shelves are very limited. If you go to Wal-Mart, they have one case there, which may hold 48 titles. However the top row is all Nintendo titles, second row, all EA.

“Which means the middle-size publishing companies like us, if it’s Reel Fishing or the Harvest Moon franchise, or maybe Afrika, they might possibly show interest. But if it’s our original titles, and we have some more original titles here, it’s very tough to sell to retail stores.

“In that case, the online downloadable content becomes viable. Plus the development costs are not as high as in the package business. So for us, I think it’ll do well.”

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1 Comments

  1. Gundam

    Of course its less limiting. Cut out the middle money grabbing bastard retailers and offer it for decent prices. Thats just common sense.

    #1 5 years ago

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