Valve says Steam promotes sales at physical and online retailers

Saturday, 4th July 2009 16:45 GMT By Stephany Nunneley


Doug Lombardi has said that “free weekend” sales on Steam assist retail and online game stores.

“When we do our free weekends on Steam for our products we see an increase in player numbers, obviously, and then we’ll see a spike in sales at the end of the weekend on Steam and at retail,” he told “Recently we’ve seen data that shows Left 4 Dead free weekends increase the sales of Left 4 Dead on Steam, at retail and on the Xbox 360, which we would never have guessed could have happened, but it’s just that word of mouth.

“A lot of the ‘Steam is there to compete with retail’ stuff is sort of sensationalized. We spent more money at GameStop in the US promoting Left For Dead than we did at any other chain. We sold more copies of Left 4 Dead at Gamestop than we did at any other chain.

“[Steam is] about making the games better. It’s currently a great marketing and promotions channel, and yeah we sell games over it and that’s great, but whether people buy games at GameStop, or GAME UK, or on Steam, we get paid. So for us, whichever cash register you want to pay at, that’s fine.”

More through the link.



  1. ShiroGamer

    and where is “the link”


    #1 6 years ago
  2. Stephany Nunneley

    Ack. When cutting the fat from it I cut the link.

    /Fixed ;-)

    #2 6 years ago
  3. VIP0R

    its where it says Gi.Biz =]

    #3 6 years ago
  4. TheTwelve

    I’m beginning to like how raw and real Valve is. I don’t always agree with what they say…as a matter of fact, I often don’t agree with what they say. But they keep it real and don’t attempt to wash their words down with PR nonsense. Here, they’re like “We don’t care how we get your money, just make sure you give it to us”.

    Elsewhere, when dealing with those L4D complainers, they said, “There will always be people complaining about everything.”

    Word up guys keep it real.


    #4 6 years ago
  5. ShiroGamer

    thx steph :D

    #5 6 years ago

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