Acti refuses to confirm £108 DJ Hero RRP

Friday, 3 July 2009 10:26 GMT By Patrick Garratt


Activision has refused to confirm an apparent £108 price point for DJ Hero, but has told VG247 that the title will be worth the money.

“We don’t comment on our product pricing strategies,” said a rep.

“However, we believe that DJ Hero will provide tremendous value for our consumers by delivering an all-new interactive music experience with over 100 individual songs that are highlighted in over 80 unique mixes, a wide variety of music from some of the biggest artists including Jay-Z, Eminem, Benny Benassi, Gwen Stefani and Black Eyed Peas among others.”

UK retailer ShopTo is currently listing the game and turntable controller at £94.85, a discount from what it claims is an RRP of £107.99.

It’s releasing in November.