Comments on: Live ads will enhance, not interfere, says Microsoft

By: Michael O'Connor

Michael O'Connor — Thu, 02 Jul 2009 13:35:23 +0000

“Why can’t I turn off channels like Spotlight & Inside XBox which I have no interest in?”

News about new add-on content, releases and downloadable games on the console that you own doesn’t interest you in the slightest? Really?

To be honest, I think Microsoft are smart enough not to completely clutter the entire interface with ads. Is one or boxes in the empty corners of the dashboard really going to be that intrusive to your gameplay experience?

By: SunKing

SunKing — Thu, 02 Jul 2009 11:17:15 +0000

I’m going to make this clear to anyone at Microsoft reading this (none, I imagine): advertisements in any form will NEVER enhance the player experience.

For further clarification, please see here.

By: DrDamn

DrDamn — Thu, 02 Jul 2009 09:27:45 +0000

@Blerk
Nice shortcut thanks – though I’d still like to start there.

By: G1GAHURTZ

G1GAHURTZ — Thu, 02 Jul 2009 09:27:04 +0000

Ubisoft has been using in-game ads for ages.

I remeber playing the same level of R6Vegas that I’d played loads of times before, but suddenly noticing an ad on a wall for a new film that was due for release that week or something.

Plus obviously you’ve got sports titles that use hoardings all over the place, like FIFA/NBA etc…

But as for XBL, the most offensive ads that I’ve seen are the trailers that auto-play with sound as soon as you past the movie downloads section of NXE.

By: Blerk

Blerk — Thu, 02 Jul 2009 08:26:19 +0000

Hit the right trigger twice and you’re at ‘My Xbox’, regardless of which channel you had selected before.

By: DrDamn

DrDamn — Thu, 02 Jul 2009 08:25:11 +0000

Well they don’t exactly have much room with all the current ads cluttering the screen. Ok they are for Xbox games and vids etc, but they are still ads and still clutter. Why can’t I turn off channels like Spotlight & Inside XBox which I have no interest in? Why do I have to go past these to get to “My XBox” where the stuff I regularly use is?

By: Blerk

Blerk — Thu, 02 Jul 2009 07:35:58 +0000

Pft. “Enhance”. Sure they will.

By: The_Deleted

The_Deleted — Thu, 02 Jul 2009 07:18:45 +0000

It was bound to happen. It’s when it starts in game, it’ll be pisser. But saying that, I know Burnout uses ad’s but it’s too fast to really matter. I think there was one Lynx (Axe) ad in Burnout Revenge that I remember seeing at all.

By: Phoenixblight

Phoenixblight — Thu, 02 Jul 2009 06:13:39 +0000

Yes because ADs on my dashboard just makes me play more X_X