Tue, Jun 30, 2009 | 18:46 BST
Sega says mature titles on Wii show long-term success
Sega has said that mature titles are showing long-term success and has budgeted more adult content for the console.
“House of the Dead: Overkill was a profitable title for us,” Gary Dunn, MD of Sega Europe told GI.biz. “Whilst it had a rather sharp tail at full price, they do bubble away at a lower price point for a long time.
“You get your money back and a bit on full price, but over the years, if we do the final product return on investment, profits come from the lower price point.”
MadWorld was not a huge blockbuster at retail either, but Dunn is willing to take a risk and has the cash to back him up.
“You have to push boundaries and explore,” he continued. “I think whilst MadWorld commercially didn’t sell what we were expecting I wouldn’t say it’s game over for mature Wii titles from Sega.
“We’re taking a look at the resources we have now. We’ve got money to invest in development, we’re just considering where to invest it next.”
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Posted in: Action, Nintendo, Sega, Wii
Tags: Gary Dunn, House of the Dead: Overkill, MadWorld, mature games, mature wii titles, Sega Europe
2 comments
#1
Gundam
01/07/09, 12:06 am
Nice to hear from a developer that wants to take risks. The potential for mature games on the Wii is vast, it purely depends on how you market the game for it to be a success or not.
#2
Blerk
01/07/09, 8:21 am
Hmm… I wonder why they don’t launch it at a slightly lower price to begin with, then?