Sega says mature titles on Wii show long-term success

By Stephany Nunneley, Tuesday, 30 June 2009 18:46 GMT

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Sega has said that mature titles are showing long-term success and has budgeted more adult content for the console.

“House of the Dead: Overkill was a profitable title for us,” Gary Dunn, MD of Sega Europe told GI.biz. “Whilst it had a rather sharp tail at full price, they do bubble away at a lower price point for a long time.

“You get your money back and a bit on full price, but over the years, if we do the final product return on investment, profits come from the lower price point.”

MadWorld was not a huge blockbuster at retail either, but Dunn is willing to take a risk and has the cash to back him up.

“You have to push boundaries and explore,” he continued. “I think whilst MadWorld commercially didn’t sell what we were expecting I wouldn’t say it’s game over for mature Wii titles from Sega.

“We’re taking a look at the resources we have now. We’ve got money to invest in development, we’re just considering where to invest it next.”

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