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EA will launch "two to three new IPs a year"

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EA Games president Frank Gibeau's told Gamasutra that the next three years could see as many as nine new IPs released from the firm.

"It's hard to forecast, but I think we're probably looking at two to three new IPs a year," he said, a level "I feel good about," the exec added.

"We're looking at a three-year SKU plan right now. Between EAP and our internal studios, both of which are in our group, I can safely say it's at least two to three new IPs."

Gibeau said earlier in the interview, however, that mistakes were made with launching new properties in 2008.

"I think we launched too many new IPs all at once in Q3," he said.

"I would have spread them out and found better windows for them. I would have had longer marketing for them. The marketing cycles were fairly short.

"We didn't have enough assets to really build the fanbase, build the community, and get that long lead demand built."

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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