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Pachter: 360 Twitter and Facebook integration "most important" E3 news

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Microsoft's announcement that 360 is to be integrated with Facebook, Last.fm and Twitter was "far and away the most important" news of E3, Wedbush Morgan's Michael Pachter's told Gamasutra.

The analyst said "that the media completely missed its importance," adding that it signals a new direction for the machine, that of a "functioning computer" in the living room.

Pachter also said that the move "gives the company a huge jump start on a hopeful Apple, which has as yet to make a dent in sales of its AppleTV (intended for the same purpose).

"Microsoft appears to me to understand that it can leverage its 30 million installed base advantage if it moves quickly, and Apple will have a long way to go in order to catch up. By far, this was the most important announcement of E3."

Very interesting stuff. Hit it. And if you're not using Twitter already, then get with the program, soldier.

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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