The pirated version of The Sims 3 acted as a demo to some, EA boss John Riccitiello has joked. He’s a funny guy.
“You identified our secret marketing campaign!” Riccitiello told IndustryGamers. “That was a very large scale – concentrated on Poland and China – demo program.
“In the game that was pirated there’s [only] one city [out of two]… and Sims 3 has a massive amount of content, and a lot of it is downloaded once you register with EA… and join the online community” he elaborates. “So you get that content in addition to the second city [which is downloadable for people who register], and that’s a major component… A huge amount of the gameplay is an overlay for the community, where you are sampling assets created by other people”.
Sims 3 has beaten Spore as the most pirated game of all time, having been downloaded more than 200,000 times before it came out. There’s more through there.
Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.