Tue, Jun 23, 2009 | 08:45 BST

Moore: Posthumous Madden wouldn’t be “weird”

johnmadden

John Madden’s on borrowed time. His great, football-shaped clock is ticking unstoppably in heaven’s endzone. Will EA’s gargantuan sports IP continue with his name once the alarm’s gone off? Probably.

“If you said to me that once I’m gone there’s a video game that lives on with my name, there’s certainly achievements with my name on already, so it might be a fitting legacy,” EA Sports boss Peter Moore told Gama.

“I don’t think anymore that people would think it would be weird if when ultimately he’s no longer with us that the game carries on. Madden 40 or Madden 50 or whatever that would be. I don’t think so.”

Madden’s retired now, a fact Moore insists will make the game “better”. Only time will tell. Tick. Tock.

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5 comments

Syrok
23/06/09, 9:24 am

I never knew it was named after someone.

tenthousandgothsonacid
23/06/09, 9:43 am

[translation] “Why bother stopping a lucrative brand just out of respect to some dead guy who can’t sue. It never stopped Codemasters when that McRae guy died”

Blerk
23/06/09, 9:52 am

Zombie Madden!

Armitage
23/06/09, 10:24 am

Is it absolutely certain he was alive when that picture was taken? He looks stuffed to me.

Armitage
23/06/09, 10:53 am

@Blerk I wouldn’t put it past them XD

Peter Moore: “I don’t think anyone would think it weird if we were to make, for example, a spin-off franchise featuring an undead version of Mr.Madden. I don’t think anyone would say that would be in poor taste at all. Not if they considered, from our point of view, the amount of money that sort of idea could potentially generate.”