Acti – Modern Warfare 2 to be “biggest entertainment launch ever”

Friday, 19th June 2009 09:46 GMT By Patrick Garratt


By retaining global ad agency TBWA/Chiat/Day, Activision reckons Modern Warfare 2′s release can be the “biggest entertainment launch of all time.”

“We believe the idea that TBWA presented to us delivers on that goal,” said Activision chief creative officer Brad Jakeman.

“What we liked most about the TBWA campaign is that it’s an idea that’s big enough to be articulated in lots of different kind of media… that is always the acid test for a great idea.”

For the record, GTA IV’s launch on April 29, 2008, saw 3.6 million units of the PlayStation 3 and Xbox 360 title generate $310 million in global sales in 24 hours. Let’s hope those ads are good ads.

More on Gamespot.



  1. tenthousandgothsonacid

    I think we need to keep pushing the IT’S FIFTY FIVE FUCKING POUNDS RRP angle myself.

    #1 5 years ago

    I think it’s definitely going to be the biggest yet.

    #2 5 years ago
  3. endgame

    well i hope not if they’ll keep trying to sell the game for that much.

    #3 5 years ago

    Yeah, it is the RRP, but I doubt you’ll actually be able to find it in many places, other than small independant shops in small towns, for that price.

    I think most major retailers will put it at £45 so that they can put £10 OFF! in big red letters.

    #4 5 years ago
  5. anasui

    well if they were launching inflated ego balloons, Acti would definitely be the biggest

    #5 5 years ago
  6. tenthousandgothsonacid

    @GIGA Well obviously. But I’m moaning about the fact they’ve crept it up another fiver over all other games.

    While we’re on about this, I’ll have one more retro moan about the fact that the 2% reduction in VAT has been cheerfully ignored by the gaming industry. I wonder who gets that extra one pound these days ?

    #6 5 years ago
  7. Dr.Ghettoblaster

    Compare these numbers to how Bionic Commando’s doing and laugh your balls off.

    #7 5 years ago

    What has Bionic Commando got to do with MW2?

    #8 5 years ago
  9. endgame

    Dr. Ghettoblaster that’s actually sad, not funny, because bionic commando is actually a decent game.

    as for the price increase, u ppl have to keep in mind that if one publisher does it, then they will all do it, and if they do it once, they will do it again. that’s why some games sell better on consoles than on the pc. because the audience is more experienced and we have ballz. sorry about the expression. for us, quality is important and we only pay if it’s worth it, if not, and i’m proud to say this: we pirate it. if any publisher doesn’t like that, and they lose money, and they close studios, well that’s because they asked for it! don’t f**k with us! don’t try to ripp us off!

    #9 5 years ago

    It’s a combination of manufacturers AND retail that set prices, by the way.

    So this isn’t just a case of Activision setting a price and retail going… ‘Awww, OK, but we’d really like to sell it for less if we could, you guys.’

    #10 5 years ago

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