Fri, Jun 19, 2009 | 16:23 BST
Acti boss – “We might have to stop supporting Sony” next year [Update]

Megaton. Acti Blizz head Bobby Kotick’s said he may stop supporting Sony with software unless it drops PS3′s price.
“They have to cut the price, because if they don’t, the attach rates [the number of games each console owner buys] are likely to slow. If we are being realistic, we might have to stop supporting Sony,” he said.
Asked when Sony titles may be pulled, Kotick added: “When we look at 2010 and 2011, we might want to consider if we support the console — and the PSP [portable] too.”
Wow.
“Games generate a better return on invested capital on the Xbox than on the PlayStation,” he said.
Kotick added that Acti Blizz paid $500 million to Sony in royalties and other goods last year, which “probably still worked out at 400 percent of the profit they made”.
DEF. CON. 1. Lock the mountain.
Update: Just spoke to SCEE PR. A statement’s being prepared, we were told, and it “shouldn’t be too much longer”.
Update 2: Kotick’s “bluffing,” says Pachter.
Update 3: The Sony statement’s in.


137 comments
Older Comments
#101
ecu
19/06/09, 3:19 pm
Hollow threat, they’ll never go through with it.
#102
No_PUDding
19/06/09, 3:20 pm
Blerk, I get it completely. (now)
That’s why I was asking you.
#103
Razor
19/06/09, 3:34 pm
What does “lock the mountain” mean?
#104
Blerk
19/06/09, 3:36 pm
Lock the mountain!
#105
Redh3lix
19/06/09, 3:37 pm
@ Razor
In the case of NORAD located within the Cheyenne Mountain and many films featuring defence systems based in mountainous terrain etc.
#106
Blerk
19/06/09, 3:38 pm
That’s where they’ve got the Stargate, too.
#107
Razor
19/06/09, 3:39 pm
Ahhh, cheers guys. I get it now. \o/
#108
Patrick Garratt
19/06/09, 3:40 pm
Just spoken to Michael Pachter. Top of site.
#109
Yoshi
19/06/09, 3:46 pm
He deserves to go eat a bag of dicks after sayin that
CONGRATS TO HIM
#110
MushroomStamp
19/06/09, 5:03 pm
Oh how the mighty have fallen. Sony used to be the best. Now it seems Microsoft has done to Sony, what Sony did to nintendo/sega. Just completely stolen the gaming industry with better games and consoles that hit the price point, along with a better controller than Sony’s tiny handed crampfest.
#111
XDamage
19/06/09, 5:05 pm
It’s just drama though…
#112
Michael O'Connor
19/06/09, 10:51 pm
Man, so many fanboys in denial, it seems.
“Hollow threat, they’ll never go through with it.”
Attach rates mean everything to a company. The Xbox 360 has an extremely high attach rate, around 7 games for every owner of the console, last time I checked.
Another facts: Multi-format titles always sell better on the 360, usually by a significant fashion.
If the cost of PS3 development ends up being less than the profit they’re making from the games on the format, then yes, they *are* going to pull out, and it wouldn’t really surprise me considering the recession.
Of course, it would be sad to see this happen, because the PS3 deserves the support, but the reality of business is rarely a pretty one.
#113
Shatner
19/06/09, 10:54 pm
Ruh-roh!
O’Connor’s calling people fanboys and quoting “facts” and talking about software development in a “been there, done that” tone.
All we need is an accusation concerning foil-hats and we’ll have the full set!
#114
Seraphemz
19/06/09, 11:08 pm
…can’t remember last Activision game I picked up.
Guitar Heroes gone to shit. WOWs on PC…
Hmmm…. Why would Sony be scared again?
#115
Mike
19/06/09, 11:14 pm
Call of Duty. It sells quite a bit. As does Guitar Hero.
#116
Seraphemz
19/06/09, 11:18 pm
Youlre right…call of duty is huge. Guitar Hero does sell…
Either way..that guy was talking out of his ass.
#117
Mike
19/06/09, 11:21 pm
He was, yeah.
But the fact it’s the first time a third party has publicly threatened to stop making games for MS, Sony or Ninty since Square and the N64 12 years ago (that’s imo, btw. I’m happy to be proved wrong), I’d still say it’s a pretty big deal and not a very positive sign.
#118
Withnail
19/06/09, 11:22 pm
It’s an idle threat. It means fuck all.
#119
Michael O'Connor
19/06/09, 11:29 pm
“It’s an idle threat. It means fuck all.”
Figures would argue otherwise. *WHY* would they make “idle threats”? What the hell would that achieve?
#120
Mike
19/06/09, 11:30 pm
If it was commonplace for idle threats to be publically made by third party development houses to console manufacturers, I’d say it meant nothing. It means something. Maybe not that Acti-Blizz is ‘really’ going to stop development, but it definitely means something, imo.
#121
Withnail
19/06/09, 11:36 pm
What does it mean then? The PS3 is expensive? No shit. Even Sony will tell you that.
If Activision could have their way PS3s would be given away for free. The fact is they’re making money from it, and unless the PS3 userbase is actually getting smaller (hint: it isn’t) they’ll continue to do so no matter what Sony does with the price.
#122
Shatner
19/06/09, 11:41 pm
If Bobby had meant the threat he’d just sue. That’s what Bobby does. He fucks you over on your contract, then tries to sue you to get his money back.
Too many ‘tin foil hat, fanboy experts’ jerking off to wish fulfilment. I laid out the franchises that matter and Activision don’t have a monopoly on them. It’s also worth remember that Activision got to be #1 fat-cat publisher thanks to their acquisition of a bunch of folk that make a very succesful PC game called World of Warcraft.
Or, you know, you can ignore all of that, ignore all the people who are actually making money from PS3 (like EA, for example) and leap to Bobby’s call because.. ..well, it’s obvious. But if I said it I’d sound like O’Connor wouldn’t I?
#123
Hunam
19/06/09, 11:43 pm
I’d really like to know what the plan with the PS3 is. Bought my first multiplatform game on it over the 360 (Overlord) and it’s plagued by a terrible framerate compared to the 360 version, you could cry that its the developer not doing a good enough job (as we saw the blame being point in the ghostbusters comments) but then it got me thinking, isn’t this the excuse always pulled up in this situation. Clearly they can’t all be shit yet the 360 version is usually the better buy.
I’d probably wager that if MGS4 was multi platform I’d not own a PS3 at all, which would be a shame as I’d have not discovered Ratchet and Clank or Valkyria Chronicles. It is in a strange situation though, being the most expensive and having the most troubles in terms of multi platform performance issues.
I’d love a cheap slim model mind.
#124
Seraphemz
19/06/09, 11:51 pm
Didn’t UBI say the PS3 has better attach ratio as well?
Don’t get me wrong…I want a price cut too. So the PS3 can kick the shit out the 360 and shut all you micro-droids up.
#125
Hunam
19/06/09, 11:53 pm
I’m pretty sure the 360 has always had the highest attach rates, though if Ubi were talking about just their games it might be different.
#126
dert
20/06/09, 12:01 am
Activision is definitely on the right track here. Microsoft has been consistently dropping their price on the Xbox 360 platform the point where it’s pretty much affordable in the third world. I’m not seeing that from the Wii folks yet but it’s coming as 90% of the sales now are on peripherals like Wii Fit. If the want the consoles to move again over the holidays, they’ll drop the price and I know they will because they’re invested in it. Sales on the PS3 are more than flat and by this Christmas, without a SIGNIFICANT price drop, they may likely find themselves in a position where they’ll have to drop the platform entirely due to lack of financial viability. I bought the 60GB non-backwards piece of shit this past Xmas and it was the worst mistake of my life, and a VERY expensive one at that. I could have gotten Xbox consoles for upstairs AND downstairs for what I paid. S-T-U-P-I-D. If I were Activision and Sony refused to play ball, I’d leave and never look back. Sony’s a losing propositioin for them now! Why stay with them? When Activition does back out (I predict they will), I WILL be getting a full refund from Sony for the console. If a few thousand other folks follow suit, Sony’s bottom line is going to get very sore, very quickly and they have no one to blame but themselves. DROP THE PRICE!!! It’s win/win for everyone.
#127
theevilaires
20/06/09, 12:03 am
i like how xbox 360 first party titles were $50 at launch then M$ once again fucks the people and raises the price $10 more when the ps3 was coming out LMAO M$ sheep hahahahahahaha
#128
theevilaires
20/06/09, 12:05 am
you know why they can drop the price so much…because the machine is made out of shit. all the parts are low quality electronics that they’ve been over charging since launch.
Hello RROD, drop price to fight bad publicity.
#129
Hunam
20/06/09, 12:07 am
dert, I thought *all* 60bg’s were backwards compatible?
#130
Seraphemz
20/06/09, 12:14 am
Dert – you are a dummy. You think that paying for a machine that DOESN’t break down was a bad decision and you should have got 2 with a 30% failure rate and that would have been smart? Wow.
Don’t complain about ‘backward’ compatibility or lack of. I bet you were one of the people that bitched about the original price.
Ever heard of you get what you pay for?
Original 80 gig for me..best money I ever spent.
#131
Hunam
20/06/09, 12:20 am
I dunno, my PS3 broke after 4 months where my 360 lasted 2 and a half years.
#132
Seraphemz
20/06/09, 12:35 am
Sure it did.
#133
Hunam
20/06/09, 12:40 am
Loading the first act of MGS4 no less, as a slap in the face.
Much to Sonys credit though, it went down on the Thursday, had a replacement at the door on Monday, where I had to wait a month for my 360.
Doesn’t help your cause much when you are so blinkered you can’t even believe people saying a single bad thing about the PS3. 360 had the RROD, PS3 had the disc read error, not in the same quantity or notoriety, but it’s still a problem with some of the earlier builds.
#134
Seraphemz
20/06/09, 1:13 am
I’m not saying ps3 is perfect.
Hate f’n game installs.
But when you compare 360 to PS3 and say the PS3 is worse..then ur dumb blind or both.
#135
Hunam
20/06/09, 1:26 am
Yeah, I guess.
#136
Michael O'Connor
20/06/09, 11:51 pm
“Sure it did.”
Actually, I’ve had a similar problem. My PS3 stopped reading the hard-drive about four months after I bought it (the harddrive worked, it just couldn’t read it), and it died a week later, and had to be replaced. My 360 hasn’t hiccuped once.
Not saying the 360 failure rate problem doesn’t exist, but the newer models are much more reliable. I don’t personally know anyone with the newer models who has ever red-ringed.
#137
tatsujin
21/06/09, 1:24 am
I want him to stop supporting the PS3 and the PSP, then the profit revenue will start talking.
The real question is:- Aren’t they making profit from the PS3 and the PSP?! …
On the other hand, Sony needs to drop that god damn price man. I need a 2nd PS3 and it has to be this year.
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