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Sega promotes Naoya Tsurumi and Mike Hayes as Jeffery departs

Thursday, 18th June 2009 17:54 GMT By Stephany Nunneley

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Sega has announced that Naoya Tsurumi will assume worldwide responsibility for Sega’s Consumer Business, which includes Sega of America, Europe and Japan.

In addition, Mike Hayes, the president of European operations, has been promoted to the newly created position of President & COO of both Sega of America and Sega of Europe, reporting directly to Tsurumi.

This new role aligns the two Western markets and “ensures more aggressive collaboration across these growing territories in operations and product development.”

Sega’s announcement comes on the heels of president Simon Jeffery, hanging up his hat to “pursue other interests” with iPhone publisher ngmoco.

More job descriptions and the like are posted in the press release below.


SEGA ALIGNS GLOBAL TERRITORIES TO DRIVE GROWTH

SEGA Continues Synergy between Japan, America and Europe as it Gears Up for Success

SAN FRANCISCO & LONDON – (June 18, 2009) – SEGA® of America, Inc., and SEGA® Europe Ltd., today announced a series of management promotions that will further unite SEGA’s global markets to drive growth.

Effective today, the longstanding leader of SEGA’s videogame business, Mr. Naoya Tsurumi, will assume worldwide responsibility for SEGA’s Consumer Business, incorporating SEGA of Japan, SEGA of America and SEGA of Europe.

Mike Hayes is promoted to the newly created position of President & COO of both SEGA of America and SEGA of Europe, reporting directly to Mr. Tsurumi. This new role further aligns the two Western markets and ensures more aggressive collaboration across these growing territories in operations and product development.

“This unified organization will better position SEGA for growth across these key markets,” said Mr. Tsurumi.

“I’m delighted to be heading up the SEGA Western territories at such an exciting time in the company’s resurgence as a leading videogame publisher around the globe,” said Hayes.

“As shown at E3 last week, SEGA has a winning line-up of titles over the next 12 months and beyond. The management changes announced today will ensure that SEGA’s Consumer Business is positioned for long-term growth and success.”

After more than four years as President & COO of SEGA of America, Simon Jeffery has resigned to pursue other interests. During his tenure, Jeffery led SEGA’s entrance into new gaming markets such as mobile and grew market share in the U.S. as well as the breadth of SEGA offerings as it transitioned from a hardware company.

Since 1992, Mr. Tsurumi has served in various roles and managed many critical functions at SEGA of America and SEGA of Europe, including overseeing operations, marketing, development and licensing for SEGA’s consumer game products.

About SEGA® of America, Inc.:

SEGA® of America, Inc. is the American Publishing arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America’s Web site is located at www.sega.com.

About SEGA® Europe Ltd.:

SEGA® Europe Ltd. is the European Distributor arm of Tokyo, Japan-based SEGA® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. The SEGA® Europe Web Site is located at www.sega-europe.com.

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