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Zelnick – We want games like BioShock to sell 5 million units

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Take-Two head Strauss Zelnick needs his hits to be hittier, he’s confessed to VentureBeat.

“We announced it sold around 3 million units,” he said of BioShock. “I’d like to see a title like that sell 5 million units.

“That would make the difference for us. If you have four or five titles that are significantly successful, that will meaningfully change our profitability.”

BioShock 2 should out-perform the original, the exec said.

“BioShock got a lot of attention. It’s brand is huge. It won lots of awards. But it wasn’t as huge as a seller. I’m hopeful that BioShock 2 will benefit from the brand awareness, where people will play it even if they didn’t play the original.”

Zelnick added that Take-Two now has 16 games with sales in excess of 1 million units.

Full interview through there, including a pretty clear indication that you’re not going to see a GTA MMO any time soon.

  1. Razor said:

    Not a huge seller? Shouldn’t have given it timed 360 exclusivity should you then…

    …oh, and a dodgy PS3 port.

  2. Suikoden Fan said:

    nah, thats not what he wants he wants to bitch slap jack thompson and to put him in a gta gane as a ass whore

  3. No_PUDding said:

    Or maybe you create a game that isn’t a glorified piece of average?

    Jus’ saying.

    Bioshock is like textbook in awesome art design and atmopshere, but there’s literally nothing else that is compelling. I hope the 2nd bombs.

  4. Bioshock had a decent RPG element too No_PUDding, everyone who plays Bioshock will come out with a very different character at the end depending on what plasmids and tonics they liked, upgraded and used.

    It had its issues, but it was a very solid game, above average in my opinion.

  5. No_PUDding said:

    Above average in that it’s glorified… I agree.

  6. Each to their own dude. I liked it.

  7. loki said:

    Cancel PC port at fist

  8. Gekidami said:

    Whilst i pretty much agree with Pud, the (now) series is so hyped up that this’ll probably do well in sale no matter what.

  9. Blerk said:

    You nutjobs, Bioshock was fucking brilliant!

  10. Mike said:

    Still is fucking brilliant.

    I also like the way Pud wants Bioshock 2 to bomb because he thought 1 was rubbish. Why not want for Bioshock 2 to have the things you thought Bioshock 1 lacked?

  11. endgame said:

    it’s ok. bought it, played it, loved it. not THAT much though..

    as for mr. Zelnick. WHAT? is he complaining that it only sold 3mil? when other decent games only sell tens of thousands!? he’s gotta be taking a p**s! i mean, why is he complaining? is he dying of hunger or something? r any take-two subsidiaries closing or something? …

  12. anasui said:

    BS 1 is the best game of this generation, along with “that other one” I wont mention because its not popular among this sony-driven community. I dont know what those disapponted people wanted from it, but it was 20 hours of gaming bliss to me

    and to the point: I fear BS2 will be more mainstream, thats why they included mp and coop, and I fear for the single player. The ignorant masses won once again.

  13. Shatner said:

    BS? I thought BS was a reference to “Bullshit”. Oh, I guess it still is. Overrated twaddle that it is.

  14. anasui said:

    no, that’d be a reference to your posts

  15. endgame said:

    lol anasui! n1

  16. anasui said:

    too easy :D

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