Wed, Jun 17, 2009 | 18:37 BST
Need for Speed: Shift video demos driver profile
The Need for Speed: Shift video posted after the break gives players and look at the Driver Profile feature.
EA has said that the Driver Profile shapes how the player is perceived by other drivers according to racing style, personality, badges accumulated, success on the track and other factors.
Game’s out September 17 and 22 in the UK and US respectively.