According to Microsoft VP Shane Kim, the company feels it has claimed a victory in the third-party sector with Metal Gear Solid Rising coming to Xbox 360.
Speaking with Gamasutra at E3, Kim talked about exclusivity and how it benefits consoles.
“I still think exclusive content is really important,” he told the site. “First of all, in games, we’ve said for a long time that a key part of our strategy with Xbox 360 was a level third-party playing field. Now we’ve effectively done that with Metal Gear Solid coming to the Xbox 360.
“The economics are such that third parties also have to support multiple platforms, and you can’t ignore Xbox 360. It’s the second leading platform.
“But I also think we have to broaden our definition of exclusive content now. It has to include things like Xbox Live, because I do think Xbox Live is a real competitive differentiator for us.
“And now Project Natal is going to be an exclusive thing, too. And so, we feel good about how that’s shaping up, but it’s really not about relying on third parties, because I don’t think that that is sustainable, as we’ve proven. And it’s up to each of us to differentiate on our own.”
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