Like Verizon, AT&T has plans to offer games via a digital download service.
The company’s executive director of gaming, Glenn Broderick, has said that with cloud computing expected to “take off in the next 5-10 years”, AT&T wants to offer the same sort of streaming game service that OnLive is planning.
“The way we look at it is we have between everything almost 100 million customers, and we are evenly distributed demographically, so there will be lots of people who just want to play Bejeweled but there will be others who want to download Call of Duty,” he told IndustryGamers. “We need to accommodate them all.
“The customization work we’re doing combined with our customer relationships will enable us to put together a service that is relevant to the customer, so that if I’m a mom of two who plays Bejeweled, when I go to the [portal] I’m not going to see an ad for the next Call of Duty or something.
“We’re putting a ton of money into back-end systems for both mobile and the broadband site… We’re making serious investments in the games space because it’s now seen as a huge strategic initiative for AT&T. And before it just wasn’t; it wasn’t on the executive agenda.”
When asked how much the company plans to spend on the service, Broderick said that it was “more than a million and less than a billion.”