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AT&T has plans for its own streaming game service

Tuesday, 16th June 2009 23:05 GMT By Stephany Nunneley

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Like Verizon, AT&T has plans to offer games via a digital download service.

The company’s executive director of gaming, Glenn Broderick, has said that with cloud computing expected to “take off in the next 5-10 years”, AT&T wants to offer the same sort of streaming game service that OnLive is planning.

“The way we look at it is we have between everything almost 100 million customers, and we are evenly distributed demographically, so there will be lots of people who just want to play Bejeweled but there will be others who want to download Call of Duty,”  he told IndustryGamers. “We need to accommodate them all.

“The customization work we’re doing combined with our customer relationships will enable us to put together a service that is relevant to the customer, so that if I’m a mom of two who plays Bejeweled, when I go to the [portal] I’m not going to see an ad for the next Call of Duty or something.

“We’re putting a ton of money into back-end systems for both mobile and the broadband site… We’re making serious investments in the games space because it’s now seen as a huge strategic initiative for AT&T. And before it just wasn’t; it wasn’t on the executive agenda.”

When asked how much the company plans to spend on the service, Broderick said that it was “more than a million and less than a billion.”

Fair enough.

Thanks, BigDownload.

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5 Comments

  1. Razor

    Man, every company now wants to get into gaming.

    Can’t it just go back the PS2 days where it was a PS2 or nothing?

    That was simple…

    #1 6 years ago
  2. theevilaires

    wtf gaming will over take movies soon lol

    #2 6 years ago
  3. blackdreamhunk

    they are talking about pc gaming not sonsoles sorry.

    #3 6 years ago
  4. shox r4

    I hope that more competition will take part in the PC game.That would be good for us.

    #4 6 years ago
  5. jnms

    Does anyone think this is actually going to be *good* for gaming?

    #5 6 years ago

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