Acti Blizz has announced a shift in US buying agency from Starcom Mediavest to Mediaedge:cia.
“Our decision to consolidate with MEC is not a reflection of the performance or quality of service and talent at Starcom MediaVest Group or Horizon Media,” said Acti COO Brad Jakeman.
“They have all been valued partners and have demonstrated extraordinary passion and understanding of our business.”
Cost-cutting, apparently. PR here.