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Acti Blizz drops Starcom for Mediaedge:cia in US

Monday, 15th June 2009 11:33 GMT By Patrick Garratt

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Acti Blizz has announced a shift in US buying agency from Starcom Mediavest to Mediaedge:cia.

“Our decision to consolidate with MEC is not a reflection of the performance or quality of service and talent at Starcom MediaVest Group or Horizon Media,” said Acti COO Brad Jakeman.

“They have all been valued partners and have demonstrated extraordinary passion and understanding of our business.”

Cost-cutting, apparently. PR here.

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1 Comments

  1. Captain Fruitloop

    That story, again in full: Activision dumps company you’ve never heard of, in favour of other company you’ve never heard of, to do some very dull business-related thing cheaper than the other guys.

    Slow news day today?

    #1 5 years ago

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