Peter Moore says that user reviews pertaining to Wii titles are more relevant that Metacritic because titles that get a 70 can still sell millions of copies.
Speaking with Gamasutra, Moore said that when it comes to EA Sports Active, “We’re not going to Kotaku or Operation Sports on this one, we’re going to Amazon.”
“The thing is with the Wii, it seems to be for the gaming sites, it’s the last platform they review,” he continued. “It takes a time to get an actual review score. I would pretty much guarantee that just about every Wii game ships without a Metacritic rating because [reviewers] haven’t got around, to it or they’re not interested in reviewing it.
“I absolutely guarantee you, the thing we’re watching most closely now [with Wii titles] is things like Amazon – and I’ll go look at women’s magazines that have powerful websites, and then we look at what we call ‘mommy bloggers’.
“That’s where those people go for their information. They are not going to Metacritic. They don’t know Metacritic exists.”
More through the link.