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Riccitiello: Aiming for top Wii billing is "obvious"

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Aiming for top products on Wii, gaming's biggest living room console, is a no-brainer, EA boss John Riccitiello has told Gamasutra.

"It's the first time a third party has been number one on the Wii platform two weeks in a row," he said of the success of EA Sports Active since launch.

"The number one platform is expanding the market, and growing. Having a lead position there seems like an obvious thing for us to do."

The exec said EA's cracked the Wii formula, something that's proven evasive for many third-parties.

"I think we realized what it takes to be successful on the platform," he added.

"No ports and pushes - do things that optimize against the controller system inherent in the wand and nunchuk."

More through there.

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EA Sports Active

Nintendo Wii

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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