App Store games are not currently rated, but the ESRB is hoping that will change.
“We’ve been down this road before,” said CEO Michael Gallagher. “We know how this goes and it’s wise for [Apple] to make steps in that direction so that this is addressed up front and there is an environment that is hospitable to children and families.
“It would be wise to do that, we would welcome the opportunity to work with them. We are reaching out to encourage that.”
More over on Kotaku.