The immediate growth opportunity for Wii exists in capturing the core gamer, Nintendo of America boss Reggie Fils-Aime has told CNET.
“The near-term opportunity is the consumer who owns an PS3 or an Xbox 360 and has been bad-mouthing Wii to their friends,” he said, talking at E3.
“We can reach that consumer with games like The Conduit or Tiger Woods with Wii Motion Plus.”
Fils-Aime said that players will go onto buy other first-party Nintendo games once they’d made the plunge.
“We think we win over the Halo audience with something like The Conduit, a multi-player, online, shooting experience, or Dead Space Extraction,” he added.
“And you know what? Once those people buy into Wii, they’ll go buy Mario Kart or Wii Fit Plus.”
Don’t worry, though. There’s plenty in that interview about going after non-gaming consumers. Read for the Lord.