Fri, Jun 05, 2009 | 10:46 BST
Nintendo: Blogs don’t affect strategy, but we need the core
Nintendo US corporate affairs boss Denise Kaigler has told GameSetWatch that “blog” coverage doesn’t effect the company’s strategy, and it rather plays to a long-term plan.
“We all read the blogs – everyone does,” Kaigler said. “If you’re asking if what we read on the blogs has an absolute impact on our strategy, I guess the simple answer is that our strategy isn’t done right at that moment… our strategy is long-term.
“Our strategy has always been to expand the gaming universe.”
But: “We need core gamers. We recognize that and we’ve always known that, though. We announce games when they’re ready to be announced. I’m glad you described the overall tone of the press conference as being balanced, because that’s what our strategy is.”
Nintendo certainly played to the “core” at E3 this week, with two Mario Wii games and a new Metroid title.
Read the full interview through the link.
6 comments
#1
Blerk
05/06/09, 11:02 am
I don’t think they do need core gamers any more, aside from the fact that without core gamer interest they wouldn’t get much coverage in the gaming press.
#2
BraveArse
05/06/09, 11:04 am
I don’t really believe they made a huge effort for the core at all. And that’s from someone who until very recently would defend Ninty to the hilt. Was there a single bit of new IP for the Wii hardcore? They wheeled out some new games for some very old IP but is that really enough in the face of what the other two did ( irrespective of motion and gesture control announcements )?
It would be nice to see Ninty devoting some of the effort they’re clearly putting into bringing new IP to the “casual” market ( not a term I like tbh but I can’t think of an alternative ) into providing us with something new to get our teeth into.
edit – was posting while Blerk posted… I agree they don’t really need us anymore – still cant help feeling a little let down by that though.
That said I’ll probably end up getting Grand Slam with WMP next week
/is weak
#3
Psychotext
05/06/09, 11:07 am
Journo: “But Nintendo, the core starve for games!”
Nintendo: “Let them play Mario.”
(Edit – I’m not sure if that works better than the original version I tried… but I wasn’t happy with it.
)
#4
Blerk
05/06/09, 11:08 am
I thought that was Luigi’s job?
Edit: God damn it, Psycho – you can’t go changing the feed line! Now my punchline makes no sense!
#5
Psychotext
05/06/09, 11:18 am
#6
Michael O'Connor
05/06/09, 1:49 pm
“Nintendo certainly played to the “core” at E3 this week, with two Mario Wii games and a new Metroid title.”
Yes, because two Mario games which are just rehashes of previously released titles and a Metroid game is “appealing tot he hardcore.”