Fri, Jun 05, 2009 | 12:00 BST

Kotick “disappointed” to see no hardware price cuts at E3

bobbykotick2

E3 was awesome. But not for Acti Blizz boss Bobby Kotick. He wanted some hardware price-cutting, damn it.

“I was disappointed not to see any sort of aggressive price-cutting,” the exec told Bloomberg.

“Of all the things that the hardware companies need to be doing right now, it’s recognizing the difficulties of the economy and pricing their hardware appropriately.”

Sony boss Kaz Hirai shrugged it off.

“We’re very happy with the price point that we have,” he said. “We will move when we think it’s appropriate at some point in time.”

Germany. Hit the link for more.

53 comments

#1

Blerk
05/06/09, 12:08 pm

Poor old Bobby, he’s so hard up.

#2

Razor
05/06/09, 12:12 pm

“We’re very happy with the price point that we have”

lolololololololol

#3

Blerk
05/06/09, 12:16 pm

I’m sure they are. Nobody else is, but Sony themselves… man, they’re loving it!

#4

blackdreamhunk
05/06/09, 12:32 pm

sony and microsoft lost billions on consoles. So console hardware companies need to milk as much money from all those console gamers. If they did any price cuts they will lose even more money.

I wouldn’t be suprised if they start charging gamers $100 per a game soon.

#5

G1GAHURTZ
05/06/09, 12:55 pm

bdh!!!

Where have you been??

I’ve missed you!!

#6

Blerk
05/06/09, 12:58 pm

He’s been back to planet lunatic for a nap.

#7

DaMan
05/06/09, 1:00 pm

“We’re very happy with the price point that we have,” [Hirai] said. “We will move when we think it’s appropriate at some point in time.”

damn, Hirai is awesome. he’s my hero.

#8

freedoms_stain
05/06/09, 1:17 pm

blackdreamhunk, I would be surprised since Sony are selling the PS3 at cost and MS are no doubt doing similar with the 360.

#9

tenthousandgothsonacid
05/06/09, 1:22 pm

@Blerk *flol* Good work…

#10

Psychotext
05/06/09, 1:22 pm

Last numbers I saw were that MS is selling it at break even and Sony are making around a 10% loss per console.

#11

tenthousandgothsonacid
05/06/09, 1:24 pm

“Germany”

You reckon ? I think ps3 slim at TGS and price cut just before xmas…

#12

blackdreamhunk
05/06/09, 2:06 pm

I hear fear which use to be a huge pc tittle that made alot money onlymade like 100 000. I hear it was a major flop the fanbase said it was because it was a console port and not worth playing.

#13

Blerk
05/06/09, 2:10 pm

Isn’t the problem there with many PC gamers being uppity snobs who won’t give anything that might’ve been anywhere near a console a chance?

#14

Psychotext
05/06/09, 2:34 pm

:D

“Take it away, it’s filthy!”

#15

blackdreamhunk
05/06/09, 2:37 pm

As pc gamer i find it funny that console gamers,the media and certen game devs like to trash pc gaming. However pc gamers start to prove them how wrong they start to cry like babies. It’s not pc gamers who are going aroundnsaying pc gaming is dying is it. it’s not console gamers who have drm in products is it.

well aleast it’s not pc gaming losing money in a recssion and our game devs are not going bankuprt any time soon.

#16

Blerk
05/06/09, 2:46 pm

Can I have some of what you’ve had?

#17

Psychotext
05/06/09, 2:48 pm

@blackdreamhunk: You never did get me those elusive financial reports which somehow proved that the PC devs on the list of failed developers weren’t actually PC devs but console devs.

#18

blackdreamhunk
05/06/09, 2:51 pm

I had enough links there to make you silly. You had nothing to offer and was pretty mush a waste of my time.

You can enjoy paying for an over priced old limited computer and over $100 per game in a recssion. It doesn’t hurt me musch or any time soon. There is some people who would follow the anti christ if they saw him.

I’m sure share holders are happy losing money and bet console game devs feel the persure to perform or go bankuprt. When some of those games don’t sell on console you know ehre they will end up on the pc. Alll console games end up on pc sometime. the question is, is really worth it. Gamedevs and share holders have alot more to lose than i do ;) that is for sure.

#19

Psychotext
05/06/09, 2:53 pm

You kept linking to the same gamespot news story about how wonderful PC gaming was… again, and again, and again. Nothing to do with the individual failed companies.

To be honest for a while I was worried you’d had a stroke.

#20

blackdreamhunk
05/06/09, 2:57 pm

nice try,I don’t limit my self to just one sorce,unlike you who doesn’t have any proof :)

#21

G1GAHURTZ
05/06/09, 2:59 pm

I take it you have a cheap, low spec pc bdh, because the way you’re going on I’d never expect you to buy something like this.

How many consoles and games do you think I could get for $1,500?

#22

blackdreamhunk
05/06/09, 3:01 pm

hahahahahahaha I like to play real games like crysis,I only spend money when it’s worth it. I m not dumb enough to buy a old limited pc (a console)when I have the ultimate cutting edge gaming machine in the world, the pc.

http://www.youtube.com/watch?v=h-j69RnEBAc
http://www.youtube.com/watch?v=4GPI9xDmRjk
http://www.youtube.com/watch?v=7Y2nJmKzOVY

#23

Blerk
05/06/09, 3:09 pm

I don’t know where you live, bdh, but the price of console games appears to go up $20 every time you post.

#24

blackdreamhunk
05/06/09, 3:11 pm

a $300 or even $200 pc is more powerful than a $200 consoles your systems are sooooo old lol don’t even get me started

#25

G1GAHURTZ
05/06/09, 3:11 pm

So how much is your PC worth bdh?

I mean, if you didn’t buy it ready built, how much does each component cost if I wanted to buy it?

So if I wanted to buy the same PC as you have now, how much would I have to spend?

#26

blackdreamhunk
05/06/09, 3:12 pm

alot more than your old out date gimped machine lol

#27

Robster1979
05/06/09, 3:14 pm

PC’s muct be cheap on the planet ZOG if a $200 PC can out perform a XBOX360

#28

G1GAHURTZ
05/06/09, 3:15 pm

Answer the question please.

#29

blackdreamhunk
05/06/09, 3:19 pm

your looking for punisment, ok cring it. I my graphics card is worth alot more than your sony consoles. lol

#30

G1GAHURTZ
05/06/09, 3:20 pm

How much?

In dollars please.

#31

blackdreamhunk
05/06/09, 3:24 pm

put this way my graphics card does this alot better than your consoles

http://www.youtube.com/watch?v=WMZEO3z4maE

http://www.youtube.com/watch?v=bHcgYabR25c

http://www.youtube.com/watch?v=YZ8nXGeJarI

In fact it does circles around your grimped consoles!!!!

That is my just my gpu alone, my cpu,ram and harddrive space can play games like this

http://www.youtube.com/watch?v=h7bsD-AnCzw
http://www.youtube.com/watch?v=5w1CHff8bxM
http://www.youtube.com/watch?v=yJgcMGtXBfQ&feature=fvst
http://www.youtube.com/watch?v=7m-FUVg0xmc

at maxed settings lol

#32

G1GAHURTZ
05/06/09, 3:29 pm

Ok, if you can’t figure out how much your graphics card costs, or you stole it, so you just don’t know, or whatever, just tell me the make and model then.

What processor do you have, and how much RAM as well?

I have an old PC at home. It’s got an AGP 7800GS, a AMD64 2.2GHz processor and 1GB of RAM.

What about you?

#33

blackdreamhunk
05/06/09, 3:32 pm

alot more ram than you have, i don’t need to steel my stuff

http://www.youtube.com/watch?v=AVsT4D2_VTI

#34

blackdreamhunk
05/06/09, 3:33 pm

please ! 1g of ram is a joke, agin I play real games!!!!

real geams like this
http://www.youtube.com/watch?v=uBPegjNG2qw

#35

Robster1979
05/06/09, 3:36 pm

This is hilarious

I call that BDH doesnt even own a PC

HE’S JUST DREAMING!
(or a very talented wind up merchant)

#36

Blerk
05/06/09, 3:38 pm

I think he’s Shatner. :-)

#37

blackdreamhunk
05/06/09, 3:39 pm

lol so how i am talking ro you then lol wow i have real hope for the human race !!!! lol what a joke.

#38

G1GAHURTZ
05/06/09, 3:39 pm

Why didn’t you just say that you weren’t going to tell me in the first place!?

I take it that you have one of those ghetto PC’s that’s held together with rubber bands and the fan on the power supply sounds like a jet engine?

Nah, sorry bdh, I think I’ll stick with my much better value console.

It’s interesting how you started going on about not wanting to pay $100 for a game, but then started boasting about how expensive your rig is just a few minutes later.

Try this…

Have one angle, then stick to it.

You can’t moan about the cost of console games while dreaming about owning a $3000 rig. Lets face it. Someone could spend $3000 on a PC with no games and no monitor, or buy all 3 consoles, an HDTV and a whole load of games!!

Now you know why high-end PC gaming will be extinct within a few years… LOL!

#39

blackdreamhunk
05/06/09, 3:40 pm

lol hahahahahaha I bet i’m slot richer than you are lol and yea those getto consoles is what them poor people use or those unwise buyer.

do you even know how power those game use up lol I like real games like this right here

http://www.youtube.com/watch?v=dBYcIaiAjaw

I’m looking forward to stuff like this

http://www.youtube.com/watch?v=ELhtXtnV3pg

I will be playing it at maxed setttings

#40

G1GAHURTZ
05/06/09, 3:41 pm

I give up.

#41

Robster1979
05/06/09, 3:42 pm

Wind up merchant – confirmed

#42

blackdreamhunk
05/06/09, 3:44 pm

please I ‘m a real gamer I play games like this
http://www.youtube.com/watch?v=3Ko1a73VG1U
http://www.youtube.com/watch?v=9TSxXAY4xks
http://www.youtube.com/watch?v=c2BYxSivFZE
http://www.youtube.com/watch?v=_n_jZvwQw4g
http://www.youtube.com/watch?v=8lJyaNbrahM

stuff you can’t even get onconsoles!!!!

I can do alot stuff with pc than your little gimped console can do hahahaha the best part is even microsoft agrees

http://ve3d.ign.com/articles/news/39622/Microsoft-Explain-PC-Game-Release-Delays

lol what a joke.

#43

Michael O'Connor
05/06/09, 3:51 pm

Who the hell is this egotistical halfwit, and what does his “my cock is bigger than yours so I’m better” bullshit have to do with this news story?

#44

blackdreamhunk
05/06/09, 3:56 pm

Mr. G1GAHURTZ couldn’t tkae the facts, so he had to try and take me on. it has everything to do with the arctle lol publishers want a price cut but poor microsoft and sony lost billions lol.

I’m not going to waste money on a gimped pc lol. I find my pc more useful in a recession Mr. G1GAHURTZ wanted to take me on. So I said bring it lol

http://blog.nielsen.com/nielsenwire/consumer/world-of-warcraft-playstation-2-continue-most-played-gaming-trend/

even pc games get more play time lol

#45

G1GAHURTZ
05/06/09, 4:01 pm

And you won sir, you won indeed.

#46

Michael O'Connor
05/06/09, 4:02 pm

What “facts”?

That your ego is so large you think spending more money on a powerful PC makes you “more” of a gamer?

Get out more. Seriously.

“it has everything to do with the arctle lol publishers want a price cut but poor microsoft and sony lost billions lol.”

The 360 has been selling at a profit for well over a year now. The PS3 still isn’t, but that’s only a matter of time, when the production costs become less than the selling price.

So I don’t think he’s the one who needs to check his facts here…

#47

blackdreamhunk
05/06/09, 4:03 pm

you can come back when you have real hard facts lol No hard feelings, you made my day a little fun before my days starts ;)

#48

Michael O'Connor
05/06/09, 4:07 pm

“you can come back when you have real hard facts lol No hard feelings, you made my day a little fun before my days starts ;)

http://www.joystiq.com/2008/01/24/the-xbox-turns-a-profit/

http://www.joystiq.com/2008/04/25/the-xbox-360-turns-a-profit-again/

You were saying, fanboy?

#49

blackdreamhunk
05/06/09, 4:08 pm

you tell that to microsoft’s share holder they might beleave you LOL

I love this link right here they say it so plain

http://www.wired.com/gamelife/2009/05/e3-predictions/

See you prove my point! the media,console gamers and some game devs can put out but when it comes time put money where their mouth is they can’t take it!!!

what a joke and waste of my time. So how is “your pc gaming is dying” these days.

yea you people like to start fights with out facts lol what a joke

yea i see microsoft like red

http://www.computerandvideogames.com/article.php?id=213689

they seem to get right back into it lol

sooo I wonder how console gamers feel about being milked blind lol maybe $100 console games they will be paying soon lol

what a joke!!!!!

yea even microsoft knows what’s best gaming machine around

http://ve3d.ign.com/articles/news/39622/Microsoft-Explain-PC-Game-Release-Delays

#50

Psychotext
05/06/09, 4:17 pm

Some people put a lot of effort into their socks. I have to respect them for that.

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