Fri, Jun 05, 2009 | 12:00 BST

Kotick “disappointed” to see no hardware price cuts at E3

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E3 was awesome. But not for Acti Blizz boss Bobby Kotick. He wanted some hardware price-cutting, damn it.

“I was disappointed not to see any sort of aggressive price-cutting,” the exec told Bloomberg.

“Of all the things that the hardware companies need to be doing right now, it’s recognizing the difficulties of the economy and pricing their hardware appropriately.”

Sony boss Kaz Hirai shrugged it off.

“We’re very happy with the price point that we have,” he said. “We will move when we think it’s appropriate at some point in time.”

Germany. Hit the link for more.

Rumour: 360 price cuts on all US hardware in September

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Microsoft confirms European Xbox 360 price cuts

53 comments

Older Comments

#51

Michael O'Connor
05/06/09, 4:17 pm

Where did I ever say PC gaming was dying? I love PC gaming, and I’m more than well aware of how alive the scene is, niche as it may be.

The *facts* are that the 360 has been turning a profit for nearly 2 years, as well as Microsoft’s gaming division in general. That is a financial fact, one which you choose to ignore, despite arguing that they’ve “lost billions”.

A few weeks or red figures (in case you haven’t noticed, we’re in the middle of a recession), doesn’t prove anything.

*Every* console producer launches their consoles at a loss. It’s a standard industry practice, and has been since the days of the SNES, and possibly earlier.

Two fat guys saying a few weeks ago that companies aren’t making money off of their console isn’t a fact, especially when Microsoft has published a year and a have of financial reports that prove otherwise.

#52

blackdreamhunk
05/06/09, 4:22 pm

yea so how is that 10 billion microsoft is about to lose….

gez wezz i can find so much pc gaming is dying from the media.

yea E3 was pc gaming was said to be lame on Ign, So where is all the talk about pc gaming at E3

right I forgot console hardware companies are disperate good enough for money ,lol.

oh good luck to microsoft making money in a recssion with a hardware decline for consoles lol

http://en.wikinews.org/wiki/American_console_sales_continue_to_decline_throughout_April

oh here is another link f you don’t like wiki lol

http://www.neoseeker.com/news/10694-eedar-dsi-to-save-april-hardware-sales-music-gaming-faces-decline/

oh I’m sure microsofts share holders are real happy lol

yea sony and microsoft are so bright they likr red numbers these days lol