Fri, Jun 05, 2009 | 09:25 BST

E3 2009 – Who “won” the press conferences?

megaton

And that’s that. One of the greatest E3s for years is done. There were megatons. People are still hiding under their kitchen tables. The conferences were nothing if not sensational. Our goosebumps refuse to settle.

But let’s not be rational. Let’s mark the platform holders’ performances out of ten. Let’s say who “won”. Why not?

Hit the link.

Microsoft – 9/10

One IM we got after the Microsoft presentation on Monday captured the situation perfectly: “If Sony’s going to top that, they’ll have to wheel John and fucking George onto the stage.”

There wasn’t much wrong with 360′s E3 showing. There was very much right with it. It started off with The Beatles: Rock Band’s unbelievable intro graphics, Yoko Ono, Olivia Harrison, Ringo Starr and Paul McCartney on stage. All You Need is Love is exclusive 360 DLC, said Microsoft. A reasonable way to kick off E3.

By the numbers, 360′s line-up in that presentation was phenomenal. Hawk came first, then the unparalleled Modern Warfare 2 with exclusive maps, FFXIII got a good date in early 2010, free-to-play Avatar racer Joy Ride held its own, Crackdown 2 got announced and trailered, Left 4 Dead 2 was confirmed as another 360 exclusive, Splinter Cell: Conviction knocked it out of the park, Forza 3 looked ridiculous, Halo: ODST got a long demo and Halo: Reach was confirmed for 2010.

Alan Wake dated for early 2010. Kojima came out to confirm MGS Rising for 360. There was a ton of “entertainment” stuff like Last.fm, Facebook and Twitter integration. Then Microsoft wheeled out the megaton: Natal.

Is it a long way off? Probably. But Molyneux’s Milo was just amazing, and the demos worked properly. The implications are ridiculous. You’ll have to wait, but Microsoft showed it was serious about attacking growth in the games market. It was a very cool way to round it off.

Look at it again. If we’re just talking about exclusives, Xbox 360 has Left 4 Dead 2, Splinter Cell: Conviction, Forza 3 and Halo: ODST confirmed, shown and dated for this Christmas. It’s good shit.

Microsoft did two things, as Aaron Greenberg pointed out in an interview on Wednesday: it did “now” and “next”. And it showed something spectacularly different in Natal on the tail of a bombshell line-up bursting with exclusives.

Steven Spielberg saying Natal was the most exciting thing in games the next day was icing on a large cake. We’ll go for 9. The only reason it’s not a 10 is because there was no “hair-stand-on-end” moment and Natal did look a long, long way off.

Sony – 8/10

Let’s get it out of the way. Sony’s E3 press conference this year was superb. Many “industry watchers” went into the showing with serious misgivings about the company’s ability to deliver after so many false dawns. Sony had been leaking harder than a rotten condom in the month leading into E3, and with both TRICO and PSP Go ostensibly spoiled a fear that there was simply nothing left was in place on the big day.

Microsoft’s played a blinder on the Monday, and Sony was under pressure. No question. When Tretton walked onto the stage, though, his expression showed he believed he had answers to Microsoft’s biggest guns.

To some extent he was right. There was a sense of déjà vu, though, in the opening 45 minutes, and backstage chatter among those watching pointed to doom. PSN has 24 million accounts, Sony said, and we were straight into Uncharted 2.

It looked amazing, and the crowd cheered, but there was no date. MAG appeared, and was played. But there was no date. A PSP version of Assassin’s Creed was announced and dated. Something called Media Go, a PC app for accessing the PlayStation Store, sailed past unnoticed, and suddenly we were onto PSP Go.

We knew everything (word is the “leak” was a deliberate move to capture headlines ahead of the Microsoft conference), but Sony topped the Qore info with a price and October launch date.

And what a price. $250 and €250. Ten thousand winces rippled the internet. Yamauchi, as expected, showed GT PSP, and very good it looked too. Metal Gear Solid Peace Walker was announced and dated. Hirai said thanks and goodnight.

Hilarious, Kaz. Tretton powered up. Res Evil for PSP, FFVII for the US PSN, then the first proper biggie: Rockstar North’s Agent as an “exclusive” (we’re assured it isn’t). Eyes appreciatively widened.

Lost Planet was announced for PS3. Good stuff. Things were moving. Then the megaton. The world stopped. FFXIV announced, trailered and proclaimed exclusive. It was a classic E3 power-play. In an instant, though, it was confirmed as an MMO, and the more astute may have noticed some raised eyebrows at Tretton’s claim the game was completely PS3-only.

Both Square and Microsoft said the next day it was a non-exclusive.

The motion tech was next. This was not pretty. The two guys doing the demo couldn’t get it working properly at first, and compared to the promise of Natal it looks distinctly “old”. Time will tell.

Then there were three epic showings few could argue with. A new, beautiful trailer for Last Guardian was followed, unexpectedly, by GT5, followed then by a gobsmacking God of War III play demo. All exclusive, all completely sensational, all but GoWIII… without dates.

That was the big problem with Sony at E3 this year. The exclusives were showstopping and relatively plentiful, but what are we actually looking at this holiday? Uncharted 2 was confirmed as a “fall” release in this week’s beta, but why not announce it in the press conference? It’ll probably be confirmed solidly at Gamescom, along with the PS3 price cut.

The Last Guardian looked phenomenal, but it could be at least 18 months way. And despite assurances from Yamauchi in the conference’s wake that GT5 would be released any time, a chance of disrupting PSP Go’s launch by bringing out the PS3 version anywhere near GT PSP seems very slim. It’s 2010 for sure.

God of War III’s “March 2010″ date has “slip written all over it,” as one pundit had it yesterday. What’s the must-have Christmas game for PS3? Uncharted? MAG? Against Left 4 Dead 2, Splinter Cell: Conviction, Forza 3 and Halo: ODST? There was no Heavy Rain, which we assume will come in Germany, but can it have a chance against such a solid slate of traditional action exclusives from Microsoft this Christmas?

Wicked, wicked videogames saved the day. One proper gigaton, even if it was a “stretch” of truth. Too many questions. No clear plan for holiday 2009. No price cut. PSP Go’s too expensive. Too many people saying, “Wait for Cologne” afterward. All a bit “old skool”. A motion “wand” that looked too much like a dildo. And an apparently ineffective dildo, at that.

It’s an 8 to us.

Nintendo – 6/10

After last year’s shameful display, Nintendo didn’t have to do too much to redeem itself at E3 2009. A few hardcore games, less obvious tat, more seriousness. We got all three.

Super Mario Bros Wii was straight out of the gate, with four-way multiplayer and 2.5D graphics. It immediately shut everyone up, as, no doubt, it was designed to. The game looked fantastic, and was dated for the holiday. A good start.

Wii Fit Plus came next, and, again, you can’t argue with it. It’s a behemoth of this generation and Plus was shown as a solid update in a quick demo. It was dated for the holiday.

Reggie came out for a long Wii MotionPlus demo, and things dipped off. The “ironic” hyperbole came to the fore and flashbacks to last year were difficult to ward off. Wii Sports Resort and “precision control” seemed to go on forever, presumably because the game will likely sell millions.

Some basketball demo. The crowd was quiet. Step it up, Fils-Aime. You’ll be throwing virtual Frisbees soon. Red Steel 2 is MotionPlus-only, they said. We know, we said. FF: The Crystal Bearers was shown (old), and then, thankfully, we moved onto DS.

Kingdom Hearts was dated for September, Mario and Luigi 3 was announced and dated for autumn, a new Golden Sun caused some gasps. Much better.

Cammie killed the thrill by talking about interactive novels. A shame. COP: The Recruit from Ubi looked OK, then there was a bunch of inevitable Nintendo shit about dressing up dolls and “diversity”. The vultures circled at this point.

Mario vs. Donkey Kong for DS did little to lift the mood. Iwata came out and started throwing around huge numbers about potential markets, waffling on for far too long, and then announced his Vitality Sensor. We were in “what the fuck” territory now, with the word “fail” being thrown around with gay abandon on various message boards.

And then. Galaxy 2. That worked, and no one expected it after the Mario Bros reveal at the start of the conference. Reggie beefed it up. The Conduit, Resident Evil, Dead Space: Extraction. Now we were interested.

Then the Reginator loosed the nukes. A new Wii Metroid game from Team Ninja was confirmed for 2010 and trailered. Multi-megaton. The net quaked. Job done.

It was good. Two new Mario titles and a Metroid Wii game isn’t shit. Nintendo’s got Wii Fit Plus, Wii Sports Resort and Mario Bros for Wii in 2009, all of which are likely to keep the coffers stuffed.

But it’s still light. And third-parties were largely absent. And Cammie’s “costume” was unforgivable.

We’ll have a 6. Without Metroid it would have been a 5.

Next week – E3 software: the winners and losers

94 comments

#1

Blerk
05/06/09, 9:18 am

“Rockstar North’s Agent as an “exclusive” (we’re assured it isn’t).”

Wait, what? That’s the first I’ve heard. You can’t leave it at that! :-D

Nice write-up, Pat (mine’s here, plug plug). I’d have put Microsoft and Sony neck and neck, tbh – Sony’s first-party line-up was a lot more well-rounded than Microsoft’s even if their show lacked the some of the ‘boom’ that Microsoft’s had.

And thanks and congrats to everyone at VG247 for keeping on top of things. I’ve been nowhere else for E3 news this year.

#2

Mike
05/06/09, 9:19 am

Good article. Sums it all up nicely.

#3

Newbie101
05/06/09, 9:24 am

IMO..

MS had the tech, Sony had the games.

Yes, Natal looked amazing but following the Tony Hawk statement but also the Kotaku ‘playthrough’ of Milo, where he said that someone was behind the scenes doing something to the build while he was ‘playing’ it, left question marks, how ‘scripted’ was it. Plus, I think you’re looking at about £100 quid for the thing?

While the Sony tech looked less amazing, the sword/shield stuff looked cool, real 1-1 motion capture but it was no Milo. But Sony had the exclusive games more-so than MS, I believe.

Still… 360 will still always be the place for any online cross-platform games as XBL is still infinitely better!

Nintendo, meh, I guess if you like that sort of thing it was OK. I bet the games they show all review well and I bet they have great gameplay.

#4

davidkenobi
05/06/09, 9:25 am

Agree with that ! I would just have remove a point to Sony for the invisible price cut.

#5

tenthousandgothsonacid
05/06/09, 9:25 am

I’d say it was neck and neck with ms and sony.

“But Molyneux’s Milo was just amazing, and the demos worked properly.”

Says who ? I’ve not talked to anyone who’s tried it and thought it was anything but a well staged set-up…

#6

Razor
05/06/09, 9:26 am

If Sony’s had had more structure to it, instead of being a bit hap-hazard, it would have been better.

#7

DrDamn
05/06/09, 9:27 am

Would anyone actually want to play Milo on a regular basis? It’s very cool tech wise, but as a game? Something that would keep your interest for longer than 10 minutes?

#8

Rhythm
05/06/09, 9:31 am

Great write-up and what Blerk said regards the coverage. I’ve not been at work thanks to my newborn and thus I’ve had the choice of browsing anywhere but VG247′s provided the most constant, well-balanced coverage. Cheers guys – I’ll grab you a pint if you’re at the northern EG Expo :-D

#9

Razor
05/06/09, 9:33 am

GT5 is certainty for Christmas IMO. My predicted schedule:

MAG = September
Uncharted 2 = October
GT5 = December
God Of War 3 = March
Heavy Rain = June

#10

Blerk
05/06/09, 9:34 am

I’ll be astonished if Microsoft charge more than £40 for Natal, Newbie. They want people to actually buy it, after all.

#11

Mike
05/06/09, 9:35 am

If any games were out this year they’d've said it, with the exception of Uncharted 2. Which has has “Fall 2009″ written all over it for a while now.

#12

JesteR
05/06/09, 9:36 am

LOL i guess MS succeeded with blinding people with their fake Natal / Milo crap. It will end up like Nintendo where its just used for casual gamers. MS even said it. Natal purpose is to make it easier for people to play games. Motion sensoring is not the future of games at all. If at all its a nice new gimmick but people will quickly get bored of it. My rating of the press conferences: Sony 9/10 because they show what matters the most: games, Nintendo 7/10 because 2 new Marion games and MS 5/10 because if you opening your show with RB Beatles and show a lot of multiplatform games then it was just an average show.

#13

Blerk
05/06/09, 9:36 am

I think they’ll do GT5 for Christmas as well as Uncharted.

#14

DrDamn
05/06/09, 9:38 am

I though MAG was always 2010?

#15

Razor
05/06/09, 9:40 am

I think GT5 will be unveiled in full at Tokyo Game Show in late September…which is only a couple of weeks before Forza 3 comes out; what a perfect chance to take the shine of FM3 by showcasing GT5 and announcing a date.

Plus, TGS is Sony’s back yard…Kaz will be able to showcase it without a need for a translator. Look at the GT PSP unveil…it was pretty awkward with that very much real time translation…how would Kaz have show the hugely anticipated GT5 like that?

By December, the slim PS3 will be out, and Sony will (probably) be no longer be losing money on it.

Kaz has said in two interviews now that they’re ready to release GT5….unveil in late September, with a release in December, and people will be “agog”.

#16

Mike
05/06/09, 9:40 am

Well, if GT5 was this year, Sony had a perfect opportunity to announce it and drop probably the largest bombshell of E3. I’m sure Sony knows this, too, which is why I doubt it’s out this year.

#17

Newbie101
05/06/09, 9:41 am

@Blerk I know they want people to buy it but the way they portrayed it was that it was 360 1.5.I.e. the extension to the xbox for a few more years. Plus the tech looks quite expensive IMO. £99 would be my guess but I hope its £40. I think that’s why they didn’t mention anything about price in any of the interviews/demos…

#18

Mike
05/06/09, 9:41 am

“Kaz has said in two interviews now that they’re ready to release GT5….unveil in late September, with a release in December, and people will be “agog”.”

None that I’ve read. Got a link where he says it’s out this year? That’s massive news.

#19

MissWacy
05/06/09, 9:42 am

def sony for me

#20

Blerk
05/06/09, 9:45 am

The tech’s not exactly rocket science, Newbie – two cameras and a microphone.

#21

Rhythm
05/06/09, 9:51 am

And infrared sensors, Blerk.

#22

Psychotext
05/06/09, 9:52 am

@Blerk: Two cameras (One RGB, one Monochrome CMOS), an infra red projector and an array of microphones. But you’re basically right.

:)

#23

Psychotext
05/06/09, 9:54 am

Oh, and my prediction is that Sony will release GT5 with the PS3 slim in December.

#24

Robster1979
05/06/09, 9:54 am

Good summary – agree 100%

#25

Razor
05/06/09, 9:55 am

Have you misquoted Mike…Kaz doesn’t specifically say it’s out this year, but what he does say in the interview with Eurogamer, and one with OPM (it’s on Edge) – he says GT5 it a stage where it can be released….in the Eurogamer one he says he wants to release it “as fast as possible.”

In Autoweek: “AW: When is Gran Turismo 5 coming?

KY: [...]We will give the release date of the Gran Turismo 5 soon.”

autoweek.com/article/20090603/CARNEWS/906039991

“Soon” surely means TGS. It’s the only place big enough to announce a date.

Sony’s PR press release says games coming “this year” include GT5, and an SCEC (Canada) Matt someone or other said they’re looking at a holiday release for GT5. Remember at GDC, John Koller said (as reported by this very site) that releasing GT5 is case of when it “makes the most sense”.

By December the slim PS3 will be out and Sony will be able to profit from it, rather than a loss. Sony know GT5 is by far and away their most important IP; Uncharted 2 isn’t big enough to carry the PS torch, and a 2010 GT5 release would absolutely be out of control.

I’m calling it now; GT5 release…December 1st.

#26

Shatner
05/06/09, 10:02 am

Given the price MS charge for standard tech like hard drives and wifi adaptors, I’m not expecting Natal to be cheap. Fortunately, I don’t give a shit about any sort of novelty controller so I won’t be buying any of them anyway. Woo!

Razor, Mike NEVER misquotes. Absolutely not. Nu-uh.

#27

JonFE
05/06/09, 10:03 am

I’d bet Microsoft could sell Natal at a loss to improve market penetration, especially if it arrives later than Sony’s controller.

One question though, does Sony’s offering *require* the presence of the camera as well? Because in that case, I guess, it would be more expensive than Microsoft’s.

#28

Psychotext
05/06/09, 10:08 am

“I’d bet Microsoft could sell Natal at a loss to improve market penetration, especially if it arrives later than Sony’s controller.”

Yeah, unlike the hard drive / wifi adaptor the Natal tech will be specifically aimed at getting people to buy the console, rather than ripping them off after they’ve already got it.

#29

SwiftRanger
05/06/09, 10:26 am

“The motion tech was next. This was not pretty. The two guys doing the demo couldn’t get it working properly at first, and compared to the promise of Natal it looks distinctly “old”. Time will tell.”

Euh, I thought it was at least more precise and practical than MS’s and Ninty’s solutions. For a tech demo the Sony sticks got a shaky start (the guy talking was crying at first, he clearly wasn’t used to the crowd :p ) but they won everyone over near the end as it was accurate and no-nonsense/no-Molyneux stuff, and they applied the tech to concepts hardcore gamers want to see in games. The Milo demo made us dream but that dream quickly became shattered after the hands-on reports which said that the boy doesn’t always answer correctly when it’s not staged/acted right. The tech itself sounds like it has potential but I wanted it to be shown from a more hardcore perspective and that just wasn’t the case at all.

From a true PC fanboy’s point of view I am a lot more interested in the PS3 than the Xbox360 right now, not just for the peripherals but for the games as well. There is too much overlapse with MS’s lineup and I also hate them fervently. :) No celebs at Sony’s presentation was ace as well, why the hell should you need Spielberg telling us we should get excited about these things?

#30

CroKiller
05/06/09, 10:26 am

“What’s the must-have Christmas game for PS3? Uncharted? MAG? Against Left 4 Dead 2, Splinter Cell: Conviction, Forza 3 and Halo: ODST?”

This is huge true. QFTT

#31

Psychotext
05/06/09, 10:28 am

“PS3 sales are going to start picking up with all of the E3 exclusives coming out, so they’ll keep things as is for now.”

That’s not going to make the slightest dent until they drop the price or release the slim. They’ve predicted 13m consoles sold this year… and it’s going to take more than good games to get that done.

#32

G1GAHURTZ
05/06/09, 10:31 am

Yeah, I had them all down at the same scores as above.

Sony did really well, and I must be the only person thinking that their motion control presentation showed loads of potential. MS had one of the best E3 presentaions I’ve ever seen, so they ‘won’ for me, but the only thing that would have given them a 10 for me was if they’d have come out with some new hardware, like a 360 portable or something. Other than that, they offered loads of new things and loads to get excited about. Especially Natal.

The only thing that I took from the Nintyendo one, was that I really want NSMB Wii.

In the end, I think what was shown overall was good for the industry and things seem to be getting better for gamers in general.

#33

OrphanageExplosion
05/06/09, 10:31 am

Sony: I have never been so bored watching a conference that had so many good games (probably the best line-up of the Big Three). The presentation was awful, Tretton’s delivery was an embarrassment.

#34

G1GAHURTZ
05/06/09, 10:38 am

but they won everyone over near the end as it was accurate and no-nonsense/no-Molyneux stuff, and they applied the tech to concepts hardcore gamers want to see in games.

I’m not so sure…

It showed a lot of promise, but I wouldn’t say ‘won over’. I’ve been waiting for a new and better way to control console FPS’s for ages, but what they showed still looked somewhat crude.

When they went to FPS mode everything seemed to be a bit shaky and inaccurate.

It could just be that the guy was so nervous that he was shaking like a leaf, but until I see someone using one of these things for an FPS with the profficiency of a good player with a pad, let alone a mouse, I’ll remain unconviced.

#35

wakey6
05/06/09, 10:39 am

i must admitt that the micosoft conference was good, but sony had the games which microsft needed

#36

Herlock
05/06/09, 10:40 am

9/10 because they have guest and 40 mins of third party…and game from 2005, for me MS was boring!

#37

DrDamn
05/06/09, 10:41 am

@G1GAHURTZ
“I must be the only person thinking that their motion control presentation showed loads of potential.”

I did too. The Natal stuff is very clever tech, but they are clearly going for casuals. I didn’t see a thing demo’ed I’d actually like to try. The Wandildo(tm) demo was genuine and the two guys demoed practical stuff I’d like to play in a game context.

#38

Zarckan
05/06/09, 10:44 am

If I gaze into my crystal ball….

I can see Uncharted2 in the mist, followed by September…. September 24th, or is that 25th ?!

#39

SplatteredHouse
05/06/09, 10:45 am

What Microsoft showed was an upgraded Eyetoy. Beyond Peter Molyneux’s intriguing contribution, Microsoft showed its own version of existing tech, and indiscriminately throwing paint about. It looked imprecise and crude.
Sony, on the other hand, showed in-game applications (as tech demos, but that was real time interacting) and, they stressed and demonstrated the subtlety of motion, and degree of flexibility in what could be done.

Sony says that FFXIV is exclusive but still there’s doubt?
Square said it was investigating other platforms, including Microsoft’s = future port (didn’t happen for PS3 with XI, despite S-E stating on the official page of XIV, that there was lots of interest…); and I wouldn’t put any weight on anything Microsoft has to say on the matter, because it’s in their highest interest to undermine and downplay, and cast doubt on Sony’s announcement – they bring proof, and it’s a different matter, but atm, I see no reason to believe that it is not exclusive.
There’s also the fact to consider that there’s already a date set for next year, worldwide release, across PC and PS3.

Why would GoW III slip? Why would they get up on stage, announce a specific time like that (that they know they’ll be picked up on if it misses) this far out – that’s nine months they have, to deliver the finished product – if it were likely to miss that release month?

Not even Microsoft has entered any argument as to the legitimacy of Agent’s exclusivity, so, it’s puzzling why you would, pat? :/

#40

DJ Deathstar
05/06/09, 10:46 am

Agree with the article completely, and regarding this holidays line up MS have said that not all of their first party holiday releases have even been announced yet so even if Sony pull out GT5 at TGS then MS is likely to announce at least 1 first party game for the holiday season and so it will still be like Uncharted and GT5 up against Splinter Cell, L4D2, ODST, Forza 3 and another first party title

#41

Shatner
05/06/09, 10:47 am

Oh, c’mon SplatteredHouse. It’s not THAT puzzling.

#42

SplatteredHouse
05/06/09, 10:49 am

It is helpful though, to be able to see the most complete picture of events, and this is an opinion piece. I’m not criticising, just, as I said, a little surprised.

@Shatner: True. Thinking on it another way, it really isn’t too puzzling, after all.

#43

Newbie101
05/06/09, 10:52 am

So Agent isn’t exclusive? Wow.

#44

Psychotext
05/06/09, 10:58 am

Agent is exclusive. No question of it.

#45

DrDamn
05/06/09, 11:08 am

I think as with others such as FFXIV it will likely be a timed exclusive.

#46

deftangel
05/06/09, 11:12 am

I agree with the order. I had Microsoft ahead on away goals. Largely because as you’ve pointed out, Sony showed nothing that’s going to dramatically change their fortunes in any markets in 2009 and Microsoft showed they had enough to get by.

Then in 2010 cheaper slimmer PS3 with fantastic games walks into still much cheaper 360 possibly slimmed down itself with equally fantastic games except one of them is Halo and the Natal stuff which their competitors can’t replicate.

If it works even half as well as advertised then your generation pecking order is done. 10 year cycle or not.

#47

Robo_1
05/06/09, 11:12 am

You can’t just casually drop in a bombshell like “Agent isn’t actually an exclusive” without backing that up somewhat. It’s clearly been announced as such, there’s been no challenge by either MS or Rockstar that this isn’t the case, so you’ll need to offer a little more than “our sources which can’t be named” this time out.

#48

Mike
05/06/09, 11:13 am

@Psycho: Let’s put money on it. :)

#49

Razor
05/06/09, 11:16 am

Stop shit-stirring, Agent is a 100% completely watertight sorted exclusive.

#50

Psychotext
05/06/09, 11:16 am

@Mike: What, after you chickened out of the the other bet?

But sure, the bet is that there wont be a 360 version out within one year of the PS3 version of Agent being released.

Leave a Reply