Wed, Jun 03, 2009 | 11:46 BST
ESA: “Our best, brightest, and boldest days lie ahead”
Entertainment Software Association (ESA) president Michael Gallagher has said during his E3 keynote speech that the gaming industry’s “best, brightest, and boldest days lie ahead.”
Gallagher recognised the recent decline in sales in the US, but insisted that compared with other media industries, gaming is performing admirably.
He went on to say that families offered the greatest potential for industry growth, with games offering better value for money than other forms of media.
Gallagher pointed out that social gaming as equally important and companies are in an “arms race” to improve in this area.
In short: “Our best, brightest, and boldest days lie ahead,” he said.