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Atari tosses Infrogames branding, goes back to just Atari

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Atari has dropped the Infrogames branding and plans to focus on just being Atari from now on.

In an interview with 1UP, CEO Jim Wilson said the reason the drop was to focus more on the "popular target brand" everyone knows.

"The Atari brand is very strong, our publishing business in the US is growing, and Cryptic's business is firmly in the US," he said.

"We've gotten rid of the Infrogrames and Atari duality, the confusion around that. We are one simplified company, under one management team, under one brand."

Good for them. Hope it helps.

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Stephany Nunneley-Jackson

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Stephany is VG247’s News Editor, with 22 years experience (with 15 of them at VG247). With a brain that lacks adhesive ducks, the ill-tempered, chaotic neutral fembot does her best to bring you the most interesting gaming news. She is also unofficially the site’s Lord of the Rings/Elder Scrolls Editor.
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