Wada – Square to be top 10 “player” in global entertainment

Thursday, 28 May 2009 09:49 GMT By Patrick Garratt


Square Enix super-chief Yoichi Wada has dreams. Big dreams. Forget games: he wants the publisher to be one of the biggest names in global entertainment.

“Our goal is to become one of the top ten players in the world’s media and entertainment industry,” he said, talking in an interview on the firm’s site.

“Since the game market is global, both our contact with our customers and our game development must become global, too.”

Buying Eidos was an accelerating move, Wada said.

“It would, however, take us a considerable time to mature into a global enterprise under our own steam. It was essential that we found a successful European or North American company to work together with, and Eidos proved to be the ideal partner.”

Tons more through there, including words from Eidos CEO Phil Rogers.