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Wada – Square to be top 10 “player” in global entertainment

Thursday, 28th May 2009 09:49 GMT By Patrick Garratt

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Square Enix super-chief Yoichi Wada has dreams. Big dreams. Forget games: he wants the publisher to be one of the biggest names in global entertainment.

“Our goal is to become one of the top ten players in the world’s media and entertainment industry,” he said, talking in an interview on the firm’s site.

“Since the game market is global, both our contact with our customers and our game development must become global, too.”

Buying Eidos was an accelerating move, Wada said.

“It would, however, take us a considerable time to mature into a global enterprise under our own steam. It was essential that we found a successful European or North American company to work together with, and Eidos proved to be the ideal partner.”

Tons more through there, including words from Eidos CEO Phil Rogers.

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5 Comments

  1. Blerk

    Good luck with that. If anything, they seem to be less relevant these days than they were in the past.

    #1 5 years ago
  2. Razor

    No wonder their net income was down 31% with him at the helm.

    #2 5 years ago
  3. scratchy69

    Don’t listen to the doubters Wada. I’M WITH YOU!!

    #3 5 years ago
  4. Hunam

    When you consider that so far the only next gen console game that they have made that is worth playing is a space shooter, you start to wonder what went wrong with their rpgs…

    #4 5 years ago
  5. Michael O'Connor

    “Our goal is to become one of the top ten players in the world’s media and entertainment industry,”

    I remember the days when they were in the top five.

    Man, that makes me feel old.

    #5 5 years ago

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