Thu, May 28, 2009 | 09:49 BST
Wada – Square to be top 10 “player” in global entertainment
Square Enix super-chief Yoichi Wada has dreams. Big dreams. Forget games: he wants the publisher to be one of the biggest names in global entertainment.
“Our goal is to become one of the top ten players in the world’s media and entertainment industry,” he said, talking in an interview on the firm’s site.
“Since the game market is global, both our contact with our customers and our game development must become global, too.”
Buying Eidos was an accelerating move, Wada said.
“It would, however, take us a considerable time to mature into a global enterprise under our own steam. It was essential that we found a successful European or North American company to work together with, and Eidos proved to be the ideal partner.”
Tons more through there, including words from Eidos CEO Phil Rogers.
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Posted in: Square Enix, Trade
Tags: phil rogers, yoichi wada
5 comments
#1
Blerk
28/05/09, 10:02 am
Good luck with that. If anything, they seem to be less relevant these days than they were in the past.
#2
Razor
28/05/09, 10:08 am
No wonder their net income was down 31% with him at the helm.
#3
scratchy69
28/05/09, 11:25 am
Don’t listen to the doubters Wada. I’M WITH YOU!!
#4
Hunam
28/05/09, 11:29 am
When you consider that so far the only next gen console game that they have made that is worth playing is a space shooter, you start to wonder what went wrong with their rpgs…
#5
Michael O'Connor
28/05/09, 3:51 pm
“Our goal is to become one of the top ten players in the world’s media and entertainment industry,”
I remember the days when they were in the top five.
Man, that makes me feel old.