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Blur to make racing “fun” again, says Chudley, game detailed

Tuesday, 19th May 2009 13:08 GMT By Patrick Garratt

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Bizzare boss Martyn Chudley said today that upcoming Bizarre racer Blur is to put fun back into the genre.

“We did our homework and saw a huge opportunity to move beyond traditional racers and create a game completely focused on making racing ‘fun’ again,” said Chudley.

“Blur delivers a new style of racing experience for all gamers, regardless of their experience, skill or genre preferences. Everything the player does, both in their cars and with their cars, is a dramatic adrenaline rush; it’s a real blast!”

The game will feature 20 cars replete with offensive and defensive attacks set in real-world locations ranging from LA and San Francisco to Hackney, UK and Barcelona, Spain.

The game also supports four-player split-screen play.

Hackney? It’s out for PC, PS3 and 360 later this year.

Press release after the break.

FOR IMMEDIATE RELEASE

ACTIVISION AND BIZARRE CREATIONS

TO REVOLUTIONISE RACING GENRE WITH BLUR

London, UK – 19 May, 2009 – Activision Publishing (Nasdaq: ATVI) is set to revolutionise the racing genre with the debut of Bizarre Creations’ newest project, Blur™ — the ultimate wheel-to-wheel racing action experience.

The game drops players into heart-pumping, electrified racing action with 20 cars on a track all targeting the finish line and battling each other as they trade paint and collect intense power-ups, including the ability to blast other cars out of the way with huge bursts of energy, boost their speed, and more.

While controlling photo realistic cars, gamers can use offensive and defensive attacks as they battle for the lead and careen through real-world track locations ranging from L.A. and San Francisco to the streets of Hackney, UK and the treacherous roads of Barcelona, Spain.

“We did our homework and saw a huge opportunity to move beyond traditional racers and create a game completely focused on making racing ‘fun’ again,” said Martyn Chudley, creative director, Bizarre Creations. “Blur delivers a new style of racing experience for all gamers, regardless of their experience, skill or genre preferences. Everything the player does, both in their cars and with their cars, is a dramatic adrenaline rush; it’s a real blast!”

“We know that racing can be fun for everyone, and we are excited to enter this genre with a game that keeps players in the pack and combines fun with intense racing battles,” said Maria Stipp, EVP and GM of Owned Properties, Activision Publishing. “Bizarre Creations is one of the most creative studios in the industry with a rich heritage of top-rated racing games and we are excited to partner with them on Blur, which is set to break the mold of traditional racing games.”

Beyond the action-packed racing filled with fast curves, sneaky alternate routes, hair-raising jumps and fully realised damage models that provide for spectacular crashes, Blur’s narrative is presented through Bizarre’s innovative new community-based interface, reaching far beyond the game itself. This unique story-driving social network evolves dynamically as players compete in different races, make new friends, rivals and fans, and connect with other racers both in-game and in real life.

Looking beyond Blur’s single player story, gamers can engage in competitive and team-based multiplayer races with up to 20 players online, or on a single console via 4-player split-screen. Bizarre is especially excited to introduce Blur’s original social gaming experience – custom groups, where anyone can create unique multiplayer modes based on their favourite ways to play the game. These new modes are immediately shared through Blur’s social network, expanding the game in ways that are only limited by the gaming community’s creativity.

Blur is planned for release this autumn for the Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, and the PC, and is yet to be rated by the BBFC and PEGI.

For more information on Blur, please visit the official game web site located at: www.blurthegame.com.

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11 Comments

  1. loki

    Another trash multiplatform racing game and clone of burnout. Sorry not interesting.

    #1 6 years ago
  2. BillyBatts

    Hackney?! BRRAAAP!! BRAAAPPP!! :D

    Ah, so that’s what the offensive/defensive attacks are for.

    #2 6 years ago
  3. Tiger Walts

    Hackney and Fun, together? It’s a bit late for April fools.

    #3 6 years ago
  4. Razor

    Why stop at Hackney?

    Bootle, Moss Side and Toxteth are just some of the glamorous locations to visit in the UK…

    #4 6 years ago
  5. Patrick Garratt

    It’s supposed to be good.

    #5 6 years ago
  6. SticKboy

    Oh, so they’re making OutRun 3 then, are they? ;)

    #6 6 years ago
  7. Captain Fruitloop

    So, in summary. it’s realistic cars (racing in realistic settings) shooting realistic death-rays at each other?

    #7 6 years ago
  8. tenthousandgothsonacid

    I realise that picking holes in videogame hyperbole is pointless but it’ll never stop me dammit !

    “gamers can use offensive and defensive attacks”

    1) ‘offensive’ – You’re an english studio FFS !
    2) ‘defensive attack’ – Riiiiight… Shall a draw you a diagram ?

    #8 6 years ago
  9. davidkenobi

    New screens also available in the press release ;)

    #9 6 years ago
  10. anasui

    is this Daytona USA 2009?

    #10 6 years ago
  11. No_PUDding

    Becuase all those feeling you have been having the past couple of years have actually been agony and nausea, disguised as fun.

    #11 6 years ago

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