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Microsoft cuts 75% of staff at its Massive in-game ad division

Wednesday, 6th May 2009 19:29 GMT By Stephany Nunneley

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Microsoft has made 75 percent of its staff at Massive redundant.

Around 100 people were let go from the in-game ad firm, which was purchased by Microsoft in 2006.

In order to reduce costs, 3000 other staffers were let go yesterday which adds to the 1400 back in January when staff from ACE, Rare and Windows Live were culled.

5000 cuts have been planned so far, but reports say more may be necessary.

More over on GI.biz.

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6 Comments

  1. jnms

    And people think we have got through the worst of the recession?

    #1 5 years ago
  2. Seraphemz

    Is it the recession or is it the product they are producing not selling ?

    #2 5 years ago
  3. Psychotext

    Massive sells ad space… and of course, as belts get tightened, advertising budgets drop.

    #3 5 years ago
  4. Seraphemz

    advertising ‘ in games ‘ I mean really? Did people really think that it was going to be that great of an idea?

    #4 5 years ago
  5. Gamoc

    Advertising is games is a great idea.

    #5 5 years ago
  6. Michael O'Connor

    “advertising ‘ in games ‘ I mean really? Did people really think that it was going to be that great of an idea?”

    Dependent on the game, some titles have had up to 30% of its userd enquire about the products advertised in the game, so yeah, I’d say it’s quite effective.

    #6 5 years ago

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