Fri, May 01, 2009 | 10:40 BST
Wolverine PR photos must be seen to be believed

To celebrate the launch of X-Men Origins: Wolverine, Activision has “teamed up” with Edinburgh Zoo to rename Britain’s only actual male wolverine “Logan”.
Just hit the link. Suffice to say we now have tea-coated monitors.




17 comments
#1
G1GAHURTZ
01/05/09, 10:42 am
Nice!
#2
Spiral
01/05/09, 10:45 am
The similarity is uncanny.
#3
Patrick Garratt
01/05/09, 10:45 am
Doesn’t look very scary, does he? I think he just wants to sniff the camera.
#4
pleasant_cabbage
01/05/09, 10:48 am
#5
polygem
01/05/09, 10:49 am
wild alnimals belong in the wilderness not in a zoo…marketingassholes
#6
Blerk
01/05/09, 10:53 am
I don’t think I ever saw a real wolverine before.
It…. doesn’t look very vicious. Is that just to lure me into a false sense of security before it rips my spleen out?
#7
G1GAHURTZ
01/05/09, 10:53 am
“wild alnimals belong in the wilderness not in a zoo…marketingassholes”
Unless being in the wild means that they become extinct…
#8
Spiral
01/05/09, 10:54 am
I dunno Pat. He’s got a look like he wants to chib something. If he wasn’t a cardboard cutout I’d be afraid.
#9
Psychotext
01/05/09, 10:54 am
I like it.
#10
Patrick Garratt
01/05/09, 10:54 am
haha
#11
Spiral
01/05/09, 10:58 am
On a more serious note, I look forward to Acclaim replicating this stunt with the next Turok game.
#12
Rock_Me_Amadeus
01/05/09, 11:12 am
That’s so cheap. Game’s shit too, innit.
#13
evilashchris
01/05/09, 11:30 am
/facepalm from space.
#14
Superfrog
01/05/09, 11:31 am
Come on, it’s kind of funny
Game looks like Conan (360/PS3) to me. And overall, Conan was fun.
#15
SticKboy
01/05/09, 1:32 pm
Thi is probably my fave PR campaign bit ever – I think it’s awesome! And Logan is so cute! He’s like a little bear!
#16
deftangel
01/05/09, 2:31 pm
Oh I dunno, the GoW2 event Sony hosted out in Greece sounded like it took some beating!
#17
Neolucifer
01/05/09, 4:12 pm
Now if the real animal suddenly star hacking zoo staff ,y ou’ll know why ! Either he embraced his new name or hates it :p