Fri, May 01, 2009 | 10:40 BST

Wolverine PR photos must be seen to be believed

loganthewolverine

To celebrate the launch of X-Men Origins: Wolverine, Activision has “teamed up” with Edinburgh Zoo to rename Britain’s only actual male wolverine “Logan”.

Just hit the link. Suffice to say we now have tea-coated monitors.

17 comments

#1

G1GAHURTZ
01/05/09, 10:42 am

Nice!

#2

Spiral
01/05/09, 10:45 am

The similarity is uncanny.

#3

Patrick Garratt
01/05/09, 10:45 am

Doesn’t look very scary, does he? I think he just wants to sniff the camera.

#4

pleasant_cabbage
01/05/09, 10:48 am

:D They are spectacularly dull pics. Like something I’d snap rather than ones that are being paid for. Brill.

#5

polygem
01/05/09, 10:49 am

wild alnimals belong in the wilderness not in a zoo…marketingassholes

#6

Blerk
01/05/09, 10:53 am

I don’t think I ever saw a real wolverine before.

It…. doesn’t look very vicious. Is that just to lure me into a false sense of security before it rips my spleen out?

#7

G1GAHURTZ
01/05/09, 10:53 am

wild alnimals belong in the wilderness not in a zoo…marketingassholes

Unless being in the wild means that they become extinct…

#8

Spiral
01/05/09, 10:54 am

I dunno Pat. He’s got a look like he wants to chib something. If he wasn’t a cardboard cutout I’d be afraid.

#9

Psychotext
01/05/09, 10:54 am

I like it. :D

#10

Patrick Garratt
01/05/09, 10:54 am

haha

#11

Spiral
01/05/09, 10:58 am

On a more serious note, I look forward to Acclaim replicating this stunt with the next Turok game.

#12

Rock_Me_Amadeus
01/05/09, 11:12 am

That’s so cheap. Game’s shit too, innit.

#13

evilashchris
01/05/09, 11:30 am

/facepalm from space.

#14

Superfrog
01/05/09, 11:31 am

Come on, it’s kind of funny :D

Game looks like Conan (360/PS3) to me. And overall, Conan was fun.

#15

SticKboy
01/05/09, 1:32 pm

Thi is probably my fave PR campaign bit ever – I think it’s awesome! And Logan is so cute! He’s like a little bear!

#16

deftangel
01/05/09, 2:31 pm

Oh I dunno, the GoW2 event Sony hosted out in Greece sounded like it took some beating!

#17

Neolucifer
01/05/09, 4:12 pm

Now if the real animal suddenly star hacking zoo staff ,y ou’ll know why ! Either he embraced his new name or hates it :p

Leave a Reply