Wed, Apr 22, 2009 | 14:41 BST

Nintendo UK ad campaign pushes online capabilities

wiia Nintendo UK has started pushing its online multiplayer games via an eight-week marketing campaign on the official website.

Called ‘Get it Online’, the campaign heavily promotes the online capabilities of Wii through a banner. When clicked, the visitor is taken to a series of 16 different videos touting Wii’s various features and explaining how to get online through the console.

According to Edge, loads of of multiplayer footage is featured in the spots along with the Wii Shop, web browser, and visitors to the site can submit their mobile number so they can watch the videos on their cell.

The purpose of the campaign is to become more competitive in the online market. Xbox Live is predicted to rake-in $1 billion (£680 million) in subscription fees by 2013, according to research firm In-Stat.

9 comments

Blerk
22/04/09, 2:58 pm

You can play Wii games online?

Tonka
22/04/09, 3:13 pm

I can see the campaign is needed. Not even gamers know it has on-line capabilities. Yes Blerk, you can play on-line. It even has a store where you can download some great games.

sickpuppysoftware
22/04/09, 3:15 pm

Online you say? Nope, it’ll never catch on

that_happy_cat
22/04/09, 3:17 pm

I’m pretty sure I’ve seen ad banners saying I can “get it online” and I’m pretty sure they weren’t aimed at the same target auidence

Blerk
22/04/09, 3:18 pm

I’ve downloaded stuff to the Wii before, but I’ve never taken games online. Mainly because I’ve no interest in doing so, but it seems so overly fiddly that I haven’t even attempted a ‘just to see’ session.

Tonka
22/04/09, 3:37 pm

Maybe one of your kids could help you gramps?

Blerk
22/04/09, 3:38 pm

Watch it, sonny!

anasui
22/04/09, 5:20 pm

MK online is tragically fun, and horrendously addictive. It slighly get on your nerves though

Whizzo
22/04/09, 6:28 pm

Friends codes are fabulous and not inconvenient in any way.