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2K president - Games to shift towards "server-based" model

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2K Games founder and president, Christoph Hartmann, has told GI that he believes Cloud gaming is to play a key role in the industry's future.

"What we think the future will be is the market will shift to more server-based games - similar to the movie business where most people just rent instead of view films in the cinema," said Hartmann, speaking at MI6.

"We're looking into that. But given that we're a boutique powerhouse and really only focus on one thing at a time, we're not going to do it like other big people and place five bets. We're going to pick the right opportunity and go after it. The whole market is shifting online and it's the direction that we want to take."

Maybe OnLive wasn't so mental after all. Full thing through the link.

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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