Tue, Apr 14, 2009 | 17:45 BST

PS3 has a higher attach rate than Xbox 360, says Sony

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Sony’s Peter Dille has claimed that PS3 has a higher attach rate than Xbox 360, Gamasutra reports.

“If you factor in Xbox 360’s longer time in the marketplace and larger install base, Xbox 360 should be selling twice as many software units as PS3 if attach rates were equal — and that is just not what we are seeing at retail with many multiplatform titles,” he said.

Here are the figures:

  • Street Fighter IV: Only 44,000 units separate the two consoles, with Microsoft winning by a 1:1 ratio. Yet the Sony version sold 402,919 units giving it an attach rate of 5.5 percent compared to Microsoft’s 446,435 units with a 3.1 percent attach rate.
  • Tomb Raider: Underworld sold 136,245 units on PS3, with an attach rate of 1.9 percent. The Xbox 360 version sold 108,784 units, giving an attach rate of 0.7 percent.
  • Prince of Persia: Microsoft outsold Sony by 36,000 units giving the title a attach rate of 2.1 percent for the console compared to 3.7 percent on PS3.
  • GTA IV: Had a 26.9 percent attach rate on PS3 versus Xbox 360′s 23 percent, but there was a staggering sales gap between the machines: 3,362,196 360 units were sold compared to 1,959,798 units for PS3.

Dille goes on to cite Metacritic numbers and more Xbox 360 comparisons, but we’ll let you hit the link for those. Percentages and the phrase “attach rate” have been mentioned enough without us adding to it.

28 comments

#1

Shatner
14/04/09, 5:46 pm

I guarantee Psychotext has an erection right now.

#2

Michael O'Connor
14/04/09, 5:51 pm

The Wii has a lower attach rate than either PS3 and the 360. It’s sold more units than the two of them combined.

Churnalism as its best.

#3

lelik
14/04/09, 5:56 pm

not michael o’connor at his best tho. that was WEAK.

#4

Psychotext
14/04/09, 5:57 pm

@Shatner – I was wondering what caused it… I hadn’t even seen the post but I could sense that there were stats to be devoured!

Interestingly, if you consider dates as part of the equation like Dille has then the Wii actually has the highest attach rate of all the consoles. Also… “Xbox 360 should be selling twice as many software units as PS3 if attach rates were equal” is so much bollocks it’s just untrue. If it really worked like that then the top games on the PS2 would have been selling upwards of 50m.

#5

freedoms_stain
14/04/09, 5:57 pm

This could possibly be explained purely on a basis of “360 owners prefer x games, PS3 owners prefer y games”?

#6

Michael O'Connor
14/04/09, 6:04 pm

“not michael o’connor at his best tho. that was WEAK.”

What?

#7

Robo_1
14/04/09, 6:23 pm

Christ, Sony are on the war path today aren’t they!

#8

Prox
14/04/09, 6:28 pm

I wonder if the opposite story would be true if they chose shooters rather than action-adventures? I think Shooters are much more at home on 360 (better controller & more hardcore sensibility) rather than action adventures which are more Playstation (from PS1/PS2 era days, slightly less hardcore genre).

#9

Gekidami
14/04/09, 6:31 pm

Action adventures are “slightly less hardcore” then shooters? O RLY?

#10

deftangel
14/04/09, 6:35 pm

Oh look, Sony on the warpath with a lot of gobbing off about things which aren’t “solid data on sales numbers” a few days before NPD is out.

They’ve just started early this month.

#11

Gekidami
14/04/09, 6:38 pm

I like how people just assume Sony reps e-mail this stuff to the games media for no reason and completely forget that they’re actually responding to questions.

#12

theevilaires
14/04/09, 7:20 pm

Gekidami said: I like how people just assume Sony reps e-mail this stuff to the games media for no reason and completely forget that they’re actually responding to questions.

That is the smartest thing anyone has said on this site in a very long time :-)

#13

Prof Power Glove
14/04/09, 7:45 pm

Then can someone please stop asking Sony questions in order for them to ‘respond’ and create ‘news’?

That would be awesome.

Thanks.

Oh and thanks again.

#14

deftangel
14/04/09, 8:00 pm

Yes of course, none of the console vendors actually specifically time these interviews at all. It’s totally up to the media. I expect more totally selective stats to be included in the NPD press releases (which they send out themselves) on Thursday. Funny that.

It’s also funny they haven’t mentioned what a great attach rate Killzone 2 is attracting which was supposed to sell loads this month as it was only on sale for 2 days last month.

#15

No_PUDding
14/04/09, 8:06 pm

Wow Peter Dille is Sony’s Shane Kim.

#16

Prof Power Glove
14/04/09, 8:08 pm

I expect they will get around to the Killzone 2 attach rate. They can’t get us all excited all at once.

#17

deftangel
14/04/09, 8:14 pm

Or Aaron Greenberg, No_PUding :)

It’s just tit for tat PR bullshit in response to earlier tit for tat PR bullshit from the other lot. There is also a crazy conspiracy theory that we are just being buttered up to see how great Killzone 2 sales are relative to the PS3 install base so we can all be happy it’s not doing that bad after all.

Which is wonderful insecurity on Sony’s part because it’s probably jogging along very nicely but because it won’t live up to the ludicrous expectations of half the internet there will be a mass inquest on Friday come what may.

#18

Shatner
14/04/09, 8:42 pm

I like how deftangel, grasping at absolutely nothing but his own guesswork and assumptions, is holding corporations to task over numbers that might not support his theories.

Notice how nobody has mentioned any conspiracy theories other than him!

It’s good to see that straw men are still gainfully employed in these harsh economic times. :D

#19

deftangel
14/04/09, 9:43 pm

Who’d have thunk it…it’s a whole page worth of guesswork and theories! Heaven forbid I actually chip in with my own. I’m not paid for it mind, my second name isn’t Pachter :D

#20

Shatner
14/04/09, 9:46 pm

Innocent victims are also thriving during the recession. :D

#21

Cort
14/04/09, 11:58 pm

Hang on, NPD due?…..Greenberg will open his trap any day now, and he will not close it for a at least a week.

#22

Tiger Walts
15/04/09, 7:35 am

And the attach rates for all games? Not quoted I see.

So Sony has a higher attach rate for multi platform AAA games. What this could be argued to show is that the 360 has a more diverse selection of games to choose from and PS3 owners have to jump on whatever big game comes along. Anyway, total attach rates of over 8 for the 360 and pushing 6 for the PS3 make the numbers quoted here quite insignificant.

Attach rate for the Wii isn’t really an issue since the hardware sells at a profit.

#23

Shatner
15/04/09, 8:36 am

“Attach rate for the Wii isn’t really an issue since the hardware sells at a profit.”

Yes! I’m sure third party publishers totally sympathise with that analysis.

Jeez. The comments some people make really say a lot about their grasp of the situation. Heh. I love watching these anonymous ‘experts’ gesticulating and posturing authoritatively whilst they say stupid things. More please.

#24

Tonka
15/04/09, 8:46 am

Will this mean 360fuckheads will stop banging the attchrate drum? In that case I’m grateful.

Attach rates mean sweet fuck all.

#25

Blerk
15/04/09, 9:00 am

Attach rates are brilliant! You can use them for good, or evil. In one context a large attach rate is a good thing, in another it’s a bad thing. They’re the ultimate internet obfuscation! :-D

#26

G1GAHURTZ
15/04/09, 9:11 am

“If you factor in Xbox 360’s longer time in the marketplace and larger install base, Xbox 360 should be selling twice as many software units as PS3 if attach rates were equal”

FAIL.

The entire premise for this wild claim is completely wrong in the first place.

There are way too many factors that he seems to have conveniently thrown out of the window.

Factors such as how previous versions of software affects the sale of sequels, other competing titles released similtaneously on a particular format, console specific marketing, etc, etc, etc…

The only people who really have a reason to care about attach rates are the developers in the early stages of a consoles’ life span, because I serioiusly doubt that Rockstar is looking at 3.3m units of GTA IV on 360 and 1.9m units on PS3 and saying to themselves… ‘Hey, PS3 has a higher attach rate! Lets focus all our efforts on it!!’

#27

Shatner
15/04/09, 9:27 am

Looks like Tonka’s call goes unanswered.

#28

Psychotext
15/04/09, 9:45 am

“Attach rates mean sweet fuck all”

Odd… I thought they meant how many games have been sold on average per console. As long as you know how to look past the spin they’re a fairly good indicator of software sales on each system.

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