Moore – EA Sports Active makes us “uncomfortable”

By Patrick Garratt, Thursday, 9 April 2009 09:02 GMT

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EA Sports boss Peter Moore has told MI6 that EA Sports Active makes the company feel “uncomfortable”.

Apparently this is a good thing.

“They say that if it makes you feel uncomfortable, it’s innovative,” Moore said.

“[EA Sports Active] makes us feel very uncomfortable. We drip with testosterone. We are all about male-fueled angst, agony, delight in sport.”

Whereas the average player of EA Sports Active will “probably be a woman, 35, with two kids at home,” who wants to stay fit, Moore said.

There’s more on VentureBeat. EA Sports Active ships on May 22.

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