PS3 hardware boss: “Blu-ray is really gaining a lot of traction for us”

Wednesday, 8th April 2009 11:35 GMT By Patrick Garratt


SCEA hardware marketing boss John Koller has said that Blu-ray, and the public’s perception of the value it brings to PS3, will be a driving factor in increased sales for the machine this year.

“We are looking at a general move by the consumer to understanding the complete value of the PS3, inclusive of Blu-ray will is really gaining a lot of traction for us,” the exec told VG247.

Koller said that PS3 sales are expected to rise up to 15 percent this year compared to fiscal 2008.

PSP is to enjoy a similar rate of growth this year, he said, and that the handheld’s Remote Play feature would factor into the rise, just as Blu-ray will for PS3.

Despite appreciation of hardware features helping things along, though, software will play a vital role for the PlayStation family this year, Koller said.

“That’s being driven by, in a lot of ways, by our first-party software line-up, which is outstanding, but there’s some third-party titles coming,” he added.

“The line-up’s very strong.”



  1. Retroid

    Translation: no price cut.


    #1 6 years ago
  2. Blerk

    And all the while, standalone Blu-Ray players are getting cheaper and cheaper…

    #2 6 years ago
  3. Patrick Garratt

    There’ll be a price cut this year. I’d stake my feet on it.

    #3 6 years ago
  4. Retroid

    Let’s see, Mr Pat “No feet” Garratt ^___^

    #4 6 years ago
  5. Psychotext

    If they want 15% increased sales then they’re going to need a price cut… so Pat’s feet are fairly safe. :)

    #5 6 years ago
  6. Patrick Garratt

    I prize my feet. I’m confident I’ll be wearing them this Christmas.

    #6 6 years ago
  7. NiceFellow

    Is this guy worried he’s going to be made redundant if he doesn’t make enough statements?

    It’s hard to imagine there won’t be a price cut sometime this year – probably timed around a more peak time or set of releases to maximise effect.

    #7 6 years ago
  8. Tonka

    “That’s being driven by, in a lot of ways, by our first-party software line-up”

    Sony is the new Nintendo. And Nintendo is the new Sony.

    #8 6 years ago
  9. hitnrun

    50 $USD to both models around August or September.

    I’ve been predicting this for almost a year. Sony’s not averse to price cutting – they’re just on a different schedule than everyone else. And they aren’t going to cut the amount people are yelling at them any more than they’re going to cut on the schedule everyone’s yelling at them.

    #9 6 years ago
  10. Mad-elph

    Tonka that statement is not true take it back. Think of all aspects of the statement not just the shock value

    #10 6 years ago
  11. Seraphemz

    John Koller is wrong, O’Connor said that Blu-ray sucks and Michael knows a lot more than this guy…

    #11 6 years ago

Comments are now closed on this article.