Sony going merchandise-crazy with new licensing deal

Tuesday, 7th April 2009 08:17 GMT By Nathan Grayson


According to a report over at MCV, “Live in your world; play in ours” is a thing of the past. Now, with Sony Europe and Target Entertainment’s latest moneymaking scheme, you’ll be able to both live in your world and play in it. Videogaming as we know it is doomed.

Target’s first move: spicing up mundane objects like clothes, stationary, and toys with a dash of PlayStation chic.

“Many of Sony Computer Entertainment’s first party software titles and characters are now recognised by millions of people around the world – from the legendary Ratchet and Clank through to the iconic Sackboy from LittleBigPlanet,” SCEE’s licensing and peripherals manager Stephanie Freeman stated.

“We really want our consumers to have the ability to interact with our brands and characters in ways other than just on screen. We feel Target Entertainment Group has the vibrancy and experience to help us do this successfully.”

We’re hoping for a true-to-life replica of Nathan Drake’s almighty, gravity-defying half-tuck. How about you?

More through the link.



  1. Shatner

    Capitalism: This is living!

    #1 6 years ago
  2. SplatteredHouse

    Sony merch? Nice. Heavenly Sword merch? Greatness. :)

    #2 6 years ago
  3. The_Deleted

    Can something really be Iconic after less than a year?
    More GOD of War Expanded Universe makes total sense. I want my graphic novels.

    #3 6 years ago
  4. Michael O'Connor

    “Sony merch? Nice. Heavenly Sword merch? Greatness. :)”

    I think they’re likely to only focus on the franchises that were successful. *laughs*

    Sackboy plushies, please.

    #4 6 years ago

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