Wed, Apr 01, 2009 | 07:23 BST
Sony: Cheap PS2 could take Wii market share
SCEA marketing boss John Koller’s told GameDaily he believes his newly-cheapened PS2 could crash Wii’s American party.
“We do think the $99 price point could steal some share [from Wii],” he said.
“From a technological standpoint, the Wii is much closer to the PS2 than it is to the next-gen consoles. It’s obviously not an HD box and the software development is on a par with where PS2 development is, so that’s a much more realistic and similar demographic.”
Sony made its “big” announcement regarding the ancient machine yesterday, dropping its price to $99 in the US and €99 in mainland Europe.
“We feel very confident that the $99 price level will allow us to grab our share [of the young and female audience],” Koller added.
PS2 is available at the new price point today.
8 comments
#1
Gekidami
01/04/09, 7:33 am
Like i said yesterday, Sony should make they’re own USB sensor bar and ‘Wii-Mote’ then really step on Nintendos toes.
#2
Blerk
01/04/09, 8:26 am
Like bollocks it could.
#3
desiredtime
01/04/09, 8:28 am
I would have dropped the price even further and add a new motion sensor control.
#4
Tf53
01/04/09, 8:42 am
Oh Sony, how out of it you must be…
#5
Tonka
01/04/09, 9:07 am
“Our latest console can’t compete with the market leader. We will drop the price of our last one to teach them a lesson”
Isn’t the PS2 an open conslol now btw? It could, in theory, become really cool.
#6
G1GAHURTZ
01/04/09, 9:12 am
The PS2 is DOOMED!
#7
Tiger Walts
01/04/09, 10:06 am
Now, if they still did chunky models I’d get a second one to mount a HDD on and run homebrew stuff. Oh wait, they’d have to drop the price in the UK first.
#8
JonFE
01/04/09, 10:26 am
Apparently Sony feel that the Wii has stole PlayStation2′s thunder and they want to claim it back.
However, according to this PlayStation blog the PS2 has sold over than 50 million units in North America. How many more units do they hope it will sell?