Wed, Apr 01, 2009 | 19:31 BST
Nintendo: “We believe used games aren’t in the consumer’s best interest”
Nintendo’s Reggie Fils-Aime doesn’t feel that used games are “in the best interest of the consumer”.
During an interview with VentureBeat, NoA chief said that consumers are more interested in games they can “hold on to”.
“More and more retailers are experimenting with the used game model. We don’t believe used games are in the best interest of the consumer,” said Reggie.
“We have products that consumers want to hold onto. They want to play all of the levels of a Zelda game and unlock all of the levels. A game like Personal Trainer Cooking has a long life. We believe used games aren’t in the consumer’s best interest.”
He went on to point out that other used markets such as books, CDs and DVDs have never really taken off. He said the used game market will suffer the same fate.
“Describe another form of entertainment that has a vibrant used goods market,” he continued. “Used books have never taken off. You don’t see businesses selling used music CDs or used DVDs. Why? The consumer likes having a brand-new experience and reliving it over and over again.
“If you create the right type of experience, that also happens in video games.”