GDC: We’re “broader” than mature-rated content, says Nintendo

By Patrick Garratt, Friday, 27 March 2009 07:57 GMT

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Why do M-rated games lack success on Nintendo platforms? Because Nintendo’s “broader than that,” apparently. Sega and Rockstar must be thrilled.

“I’m not going to make an argument for why certain M-rated games, as you say, don’t achieve a certain amount of momentum on the Nintendo platform,” NoA corporate affairs VP Denise Kaigler told IGN at GDC yesterday.

“We’re broader than that. And that’s what our contribution to this industry is. We are making sure that we make games for a broad consumer platform from age five to 95, and that really has worked well for us.”

GTA: Chinatown Wars charted at six in the UK rankings on release, while Sega’s MadWorld only managed to place at 34. Why? Ask Sega.

“We’re not saying that certain games can’t succeed on Wii,” Kaigler added.

“We want those games. We want people to bring those opportunities to us. So I opened up my answer to your question by saying talk to Sega, talk to those guys.”

Sure it’s not because Nintendo hardware’s explosive growth this generation has been a result of selling in to non-gamers? We think it might be.

That interview’s well worth a read.

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