2DBoy’s Ron Carmel has just given a GDC talk on how to succeed as an independent game creator. It can be summed up as follows, according to Destructoid:
1. Make a good game.
2. Get press by emailing indie-friendly outlets like Destructoid, Penny Arcade, RockPaperShotgun, or Destructoid to get exposure for your game.
3. Establish a web presence in some way. Carmel cited his adoration for Wolfire Games’ blog, where David Rosen occasionally does video game design tours of popular indie games. The design tours are great and though they don’t have anything explicitly to do with Wolfire Games’ upcoming game Overgrowth, they keep people coming back to the site with regularity.
4. Take pre-orders and release early. Don’t worry about blowing your wad by releasing an early demo or showing too much — just get people thinking about it in the way that Petri Purho did with Crayon Physics Deluxe.
The first one sounds like the easy bit. Read thousands more words through the link.