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Play.com and GAME see sales surge after BAFTAs

Thursday, 19th March 2009 15:40 GMT By Stephany Nunneley

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A sales surge in UK game sales has followed last week’s BAFTA Awards, according to Play.com and GAME.

Play.com saw a 14 percent increase over targeted projections in new customers, and GAME said that games sporting BAFTA stickers have been flying off the shelves.

“The reaction in GAME stores and online to the BAFTAs has been fantastic,” said GAME Group’s Terry Scicluna

“In all GAME stores the nominated games were stickered as official BAFTA nominees, and in the last week the winning games have been re-stickered to highlight their Award success. It was brilliant that over 60,000 people voted for the GAME Award on our specially created site, which then linked through to game.co.uk so that customers could buy the games straight away.”

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4 Comments

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  1. Blerk

    So it was well worth the money they paid to secure those BAFTAs, then.

    #1 5 years ago
  2. Whizzo

    At least it cleared some inventory of games lurking in the warehouse since 2007 I suppose.

    #2 5 years ago
  3. Rock_Me_Amadeus

    haha, such cynicism (sp?)

    #3 5 years ago
  4. Ratso

    If it means even ONE person chooses Super Mario Galaxy over some tawdry compilation of mini-games then it will have been worth it.

    #4 5 years ago