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Nintendo – We hope consumers understand Wii price rise is for reasons “beyond our control”

Wednesday, 11th March 2009 15:09 GMT By Patrick Garratt

wii5

Nintendo has told VG247 it hopes consumers will “understand” that it has to raise the trade price of Wii in order to combat depreciation in the pound.

The company confirmed today it’s raising the price of the machine by between £18-20, but insisted that any knock-on effect to consumers will be the fault of retailers.

Here’s what we asked, here’s what Nintendo said.

VG247 – Won’t this force retailers to raise the price of the British Wii?

Nintendo UK: That’s entirely up to retailers. it is illegal for ANY manufacturer to set or fix retail prices. Retail price is ALWAYS set by the retailer. It is up to them what they then price Wii at following the increase in trade price.

Do you expect the move to result in a decline in demand?

Clearly, we hope that consumers will continue to enjoy the entertainment benefits of Wii. We have made this move reluctantly, and hope that consumers and retailers understand that the reasons are beyond our control.

How do you expect retailers to react to the move?

We have made this move reluctantly, and hope that retailers understand that the reasons are beyond our control.

There’s no word yet on when any price hike will come into place.

Breaking news

13 Comments

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  1. Blerk

    This ties in nicely with the DSi ‘stealth price hike’. They truly are the new ‘evil overlords’ of gaming! :-)

    #1 5 years ago
  2. Syrok

    “it is illegal for ANY manufacturer to set or fix retail prices”

    Speaking from experience, there. :)

    #2 5 years ago
  3. No_PUDding

    Thanks Pat, and thanks.. Kind of Nintendo.

    Atleast they reponded [from a textbook].

    #3 5 years ago
  4. Whizzo

    If they think retailers aren’t going to pass the price rise on I’d like some of what they’re drinking/smoking/taking.

    #4 5 years ago
  5. Mike

    Someone’s having a laugh.

    #5 5 years ago
  6. Blerk

    Yes, they are. I think it’s Nintendo.

    #6 5 years ago
  7. Mike

    I’m actually lost for words, tbh.

    #7 5 years ago
  8. gorman

    Considering I’ve always claimed I’d never pay for it more than I forked out for GameCube… times get longer.

    #8 5 years ago
  9. G1GAHURTZ

    Nintendo have never really cared about Europe anyway…

    I wouldn’t be surprised if they see the UK as just a small insignificant part of it.

    #9 5 years ago
  10. JonFE

    So, let me get this… Every console manufacturer is looking for ways to reduce their prices, in order to make their product more attractive to finance-challenged potential customers, yet Nintendo is knowingly raising it?

    Of course, under the current exchange rate even at 200 GBP the Wii is way cheaper than the rest of Europe…

    #10 5 years ago
  11. Hunam

    I’m pretty sure this is an industry first, congrats to Nintendo for breaking now ground yet again!

    #11 5 years ago
  12. SERAPHEMZ

    It doesnt really matter that the price is going up, people will still buy it. Even though IMO it blows.

    #12 5 years ago
  13. tont

    The ghost of Fusajiro Yamauchi still really hates the UK :(

    #13 5 years ago