According to this MCV piece, Sony is considering suing over the use of a PlayStation controller in the “early death” Change4Life ad.
From the piece:
A source close to Sony revealed to MCV that the agency behind the ad, The Gate, had not contacted the platform holder to ask about using a controller that bears a close likeness to PlayStation’s pad.
The ad, part of a government campaign to get kids to be more active, showed a child sat on a sofa holding what looks to be a DualShock beside the words, “Risk an early death. Just do nothing”.