Casual sector to top $1bn by 2013
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Research firm Parks Associates has predicted that casual games will be worth $1 billion PA by 2013.
Parks boss Stuart Sikes said that “a persistent identity and integration with social network sites” will allow casual game companies to maintain their core audience and broden their appeal.
“As companies try to capture subscriber dollars, these offerings will serve as differentiators in a very competitive market,” he added.
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