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We need to spread out big releases, says EA

Wednesday, 25th February 2009 23:20 GMT By Patrick Garratt

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EA Redwood Shores dev head Glen Schofield has said EA should learn from last year’s mistakes and stop bunching releases together.

“The one big thing we learned was, we came out with a bunch of new IP, actually with a bunch of new games at the same time,” he said, speaking to GI.

“Some people are calling this last year one of the best years in the history of videogames. You just had one great game after another, so we were just right in the middle of it, and you have to have a lot of money behind you to shout out.”

Wise words, Glen. He even gt a little wiser.

“I think the industry has finally gone, ‘Wow, we could probably just come out just like the movies do’. Movies launch on Christmas day, they launch blockbusters during the summer, and we’re now learning that we could probably launch a game at any time, and if it’s a good game it will be well received,” he said.

“I think that we traditionally thought that people only buy games at Christmas or around holiday time, and now we’re looking back and going, ‘You know what, GTA launched in May; Resident Evil comes out in March’.”

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4 Comments

  1. BraveArse

    At

    Fucking

    Last

    How long did it take to figure that out then – HOW LONG???

    #1 5 years ago
  2. Blerk

    And yet… I can guess what’s going to happen come Christmas time. :-D

    #2 5 years ago
  3. Grimrita

    they have been saying this for the past 4 years and never manage to achieve it.

    #3 5 years ago
  4. fearmonkey

    at least the heads of state are finally saying it.

    #4 5 years ago

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