We need to spread out big releases, says EA

Wednesday, 25 February 2009 23:20 GMT By Patrick Garratt


EA Redwood Shores dev head Glen Schofield has said EA should learn from last year’s mistakes and stop bunching releases together.

“The one big thing we learned was, we came out with a bunch of new IP, actually with a bunch of new games at the same time,” he said, speaking to GI.

“Some people are calling this last year one of the best years in the history of videogames. You just had one great game after another, so we were just right in the middle of it, and you have to have a lot of money behind you to shout out.”

Wise words, Glen. He even gt a little wiser.

“I think the industry has finally gone, ‘Wow, we could probably just come out just like the movies do’. Movies launch on Christmas day, they launch blockbusters during the summer, and we’re now learning that we could probably launch a game at any time, and if it’s a good game it will be well received,” he said.

“I think that we traditionally thought that people only buy games at Christmas or around holiday time, and now we’re looking back and going, ‘You know what, GTA launched in May; Resident Evil comes out in March’.”