“Christmas” 360 sales up 120%, 8 million machines sold in Europe

Wednesday, 25th February 2009 12:45 GMT By Patrick Garratt


Xbox Europe boss Chris Lewis has told MCV that “Christmas” 360 sales were up 120 percent at the end of last year.

“Christmas 2008 was the biggest sales period in the history of the Xbox brand,” he said.

“Sales of the console were more than double over the period a year before, in excess of 120 percent in fact.

“We’ve had record sales in January too – much better than we anticipated. We’re at over 8 million console sales to end of 2008.”

Does that mean Chris and the gang are going to rest on their laurels? No sir.

“We’re not dusting ourselves down saying ‘we’ve solved that challenge’,” he added. “You’re going to see us continue to invest in keeping things strong.

“The UK remains one of our strongest markets. We’ve now been consistently ahead of our competition in terms of Sony for a long and sustained period, and we’re going to keep it that way.”

More through there.




    MS owns Europe now too.

    It’s only a matter of time…


    #1 6 years ago
  2. Blerk


    #2 6 years ago
  3. Rock_Me_Amadeus

    Christmas sales are so last year

    #3 6 years ago
  4. CastellanSpandrell

    How many of those were to replace busted machines? I know MS have extended the warranties but I also happen to know several people that have been excluded from replacements for various reasons and gone out and bought new machines.
    And of course MS have always had a peculiar view when it comes to counting sales;sold to them can mean sold to a retailer rather than sold to a customer.

    Microsoft owning the console market; what a hideous thought.

    #4 6 years ago
  5. No_PUDding


    Poster 1: Likes one side

    Poster 2: Funny guy

    Poster 3: Cynic

    Poster 4: Likes the other side.

    #5 6 years ago
  6. Blerk

    Everyone gives ‘sold to retailer’ figures, not just Microsoft.

    MS owning the console market isn’t quite as hideous a thought as Nintendo owning the console market.

    #6 6 years ago
  7. Rhythm

    I thought MS were the ones that counted “shipped to retailer” wheras Sony and Ninty counted “sold to consumers”

    #7 6 years ago
  8. Blerk

    I’m not sure about Nintendo, but Sony are definitely on the ‘this is how many we stuffed in stock rooms this year’ bandwagon now.

    #8 6 years ago
  9. CastellanSpandrell

    Poster 5: Troll

    I like all sides. I’ve got all 3 consoles. I think Sony are fucking stupid for dropping the ball on developer relations. MS are as rude as you like for knowingly shipping a defective console and any domination by them is a bad thing.
    Nintendo are just gay.

    How’s that for a balanced view?

    #9 6 years ago
  10. No_PUDding

    Poster 9: Out of the bias closet.

    #10 6 years ago

    Yeah, they all suck.

    It’ll all be better when Richard Branson just buys them all, and we can all enjoy our Virgin consoles without this fanboy nonsense.

    #11 6 years ago
  12. Blerk

    A Virgin console would be just about perfect, given the universally-accepted image of the average gamer.

    #12 6 years ago
  13. No_PUDding

    Sony have dropped the ball this generation on third party publisher relations. Things aren’t improving there. Also on marketing. Excellent work however on developer relations and first party efforts.

    Microsoft are doing excellent, and are busy reallocating talent (sometimes ousting it, sometimes hiring it), and trying to go casual. And, yeah the hardware goes without saying.

    I don’t have all consoles. And I don’t plan on getting anymore. So I guess I am WAY more biased by default.

    #13 6 years ago
  14. Psychotext

    What’s going on in her…


    #14 6 years ago
  15. No_PUDding

    Love the no edit button sometimes xD

    I dunno what’s going on in her. Alien?

    #15 6 years ago
  16. Grimrita

    Is that all? 8 million. The PC shifted more than that in the UK only.

    #16 6 years ago

    Macs > PC’s

    #17 6 years ago

Comments are now closed on this article.