Sections

NPD – Consumers prefer boxed games

Friday, 20th February 2009 23:00 GMT By Patrick Garratt

npdlogoa2

Speaking at DICE in Las Vegas today, NPD analyst Anita Frazier said that some 75 percent of gamers say they prefer a boxed product, and 58 percent had never downloaded a game.

But out of those who have downloaded a game, 77 percent said it was just as good as a retail box, she added.

The NPD perennial number-cruncher went on to say that 65 percent of surveyed gamers said they would be more likely to purchase a digital product if it were 10 percent less than retail.

More on Edge.

Latest

1 Comments

  1. JesteR

    People would buy a download if it would only be 10% cheaper? I personally dont buy downloads. If i want downloads i go to torrent.

    #1 6 years ago

Comments are now closed on this article.