Blizzard: Ongoing games dev more important than attending E3

Thursday, 5th February 2009 22:35 GMT By Stephany Nunneley


Following news today that Blizzard won’t be attending E3 this summer, the company has told VG247 that working on its games is preferable to having a presence at the show.

“[Regarding] E3, our current focus is on the ongoing development of Diablo III, StarCraft II, and World of Warcraft,” said Blizzard US PR boss Bob Colayco.

“We are already planning to participate in a number of shows this year and look forward to sharing the latest news on our games at these events.”

News that Blizzard had once again opted out of ESA’s show raised instant speculation that the company was holding out for an as-of-yet unannounced BlizzCon event. Colayco wouldn’t be drawn.

“BlizzCon 2008 was our most successful ever, with exciting news on all of our games, and the most attendees we’ve ever had at any BlizzCon,” he said.

“We’re looking forward to doing more events in the future, but have not announced a ‘BlizzCon 2009′ at this time.

With the public harboring such high expectations for Diablo III and StarCraft II, who could blame Blzzard for wanting to devote all resources to making great games?

Certainly not the fans.

E3 2009 takes place at the LA Convention Center from June 2-4.



  1. David Sarkisjan

    Right decision, I guess.

    #1 6 years ago
  2. bytemap

    I say focus on the game man…I’m dying to get my hands on Starcraft 2 :D Work to make those puppies shine

    #2 6 years ago
  3. hitnrun

    It’s hard say whether you want to cheer Blizzard for dissing E3, or boo them for being arrogant, or cheer them because E3 has, in fact, sucked, or boo them because it’s supposed to not suck again this year, or cheer them because they give a good excuse, or boo them because they’re probably lying.

    #3 6 years ago
  4. Michael O'Connor

    Well, it’s not like these games *need* the extra exposure.

    Starcraft is still one of the most popular e-sports game in the entire industry, WoW is the biggest selling MMORPG on the market, and Diablo has a huge cult following that has been begging for a sequel for years.

    What would E3 achieve them to be honest, when they can just focus on getting their games complete?

    #4 6 years ago
  5. Blerk

    Quite. Blizzard don’t need to go to E3. Everyone will buy their stuff anyway.

    #5 6 years ago
  6. leefogel

    Smart move. Despite growing an ever-growing user base (read: WoW subscriptions), Blizzard doesn’t feel the need to throw marketing capital out the window.

    #6 6 years ago

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